Term
| support media (a.k.a. alternative or nonmeasured media) |
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Definition
| media used to support or reinforce messages sent to target markets through other more "dominant" and/or more traditional media |
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Definition
| newer media including various forms of support media such as entertainment marketing, guerrilla marketing, product placements, and the like, as well as internet and interactive media, such as blogs, podcasts, and more |
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Definition
| billboards, street furniture, alternative media, and transit- as well as specific forms of radio) |
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Definition
| airplanes pulling banners, skywriting, and blimps |
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Definition
| in store ads, aisle displays, store leaflets, shopping cart signage, and in store TV to reach shoppers at the place where they buy |
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Definition
| targets millions of people who are exposed to commercial transportation facilities, including buses, taxis, commuter trains, trolleys, airplanes, and subways |
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Definition
| percentage of supplicated audience exposed to an outdoor poster daily |
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Term
| promotional products marketing |
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Definition
| advertising or promotional medium or method that uses promotional products, such as ad specialties, premiums, business gifts, awards, prizes, or commemoratives |
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Term
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Definition
| medium of advertising, sales promotion, and motivational communication employing imprinted, useful or decorative products called advertising specialties, a subset of promotional products |
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Definition
| provides ads that do not create awareness or demand for products or services; rather, once consumers have decided to buy, points them in the direction where the purchases can be made |
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Definition
| form of advertising that blends marketing and entertainment through television, film, music talent, and technology |
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Definition
| form of advertising and promotion in which products are placed in television shows and or movies to gain exposure |
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Term
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Definition
| product is woven throughout the program or becomes the program itself |
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