Term
|
Definition
| occurs when viewers fastforward thru commercials as they play back a previously recorded program |
|
|
Term
|
Definition
| changing channels to avoid commercials |
|
|
Term
|
Definition
| buying period that occurs before the TV season begins |
|
|
Term
|
Definition
| period of purchasing television advertising time that runs throughout the TV season |
|
|
Term
|
Definition
| commercials shown on local TV stations, with time negotiated and purchased directly from the individual stations |
|
|
Term
| National Spot Advertising |
|
Definition
| all non-network advertising done by a national advertiser |
|
|
Term
|
Definition
| airtime sold to local firms such as retailers, restaurants, banks, and auto dealers |
|
|
Term
|
Definition
| individuals who act as sales reps for a number of local stations in dealings with national advertisers |
|
|
Term
|
Definition
| shows that are sold or distributed on a station-by-station, market-by-market basis |
|
|
Term
|
Definition
| arrangement in which an advertiser assumes responsibility for the production and usually the content of the program as well as the advertising that appears with it |
|
|
Term
|
Definition
| situation where several advertisers buy commercial time or spots on network television |
|
|
Term
|
Definition
| specific segments of a broadcast day |
|
|
Term
|
Definition
| commercial spots purchased from local television stations that generally appear during the time periods adjacent to network programs |
|
|
Term
|
Definition
| independent local stations that are carried by cable |
|
|
Term
|
Definition
| situation where a number of cable systems and networks in a geographic area are joined for advertising purposes |
|
|
Term
|
Definition
| reaching very specialized markets |
|
|
Term
|
Definition
| transmitting multiple channels from one network |
|
|
Term
| Direct Broadcast Satellite (DBS) Services |
|
Definition
| use a system whereby TB and radio programs are sent directly from a satellite to homes equipped with a small dish |
|
|
Term
|
Definition
| provides daily and weekly estimates of the size and composition of the national viewing audiences for programs aired on the broadcast and major cable networks |
|
|
Term
|
Definition
| Electronic measuring device that incorporates the technology of the old-style audimeter in a system that records not only what is being watched but also by whom in 10,000 households |
|
|
Term
|
Definition
| nonoverlapping areas used for planning, buying, and evaluating TV audiences that are generally a group of countries in which stations located in a metropolitan or central area achieve the largest audience share |
|
|
Term
|
Definition
| focused mental and emotional connection between a consumer, a media vehicle, and a brand's message |
|
|
Term
|
Definition
| images of a TV commercial are implanted into a radio spot |
|
|
Term
| Cume "cumulative audience" |
|
Definition
| estimated total number of different people who listened to a station for at least five minutes in a quarter hour period within a reported daypart |
|
|
Term
|
Definition
| wearable pager-sized device that electronically tracks what consumers listen to on the radio by detecting inaudible identification codes that are embedded in the programming |
|
|
