Term
-life cycle stage
-lifestyle
-gender roles
-occupation |
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Definition
| The 4 Types of Personal Characteristics |
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Term
| Maslow’s Hierarchy of Needs Theory |
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Definition
| Theory that says humans have wants and needs which influence their behavior. People advance only to the next level if the lower needs are meet. |
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Term
Motivation
Attitude
Perception
Learning
Personality |
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Definition
| The 5 Types of Psychological Attributes |
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Term
Physiological
Safety
Love/Social
Self Esteem
Self Actualization |
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Definition
| The five steps of Maslow's Hierarchy of Needs |
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Term
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Definition
| Type of Brand Personality;Outdoorsy And Tough |
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Definition
| Type of Brand Personality;Upper Class And Charming |
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Term
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Definition
| Type of Brand Personality;Reliable, Intelligence, And Successful |
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Definition
| Type of Brand Personality;Daring, Spirited, Imaginative, And Current |
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Definition
| Type of Brand Personality; Down-to-Earth, Honest, Wholesome, Cheerful |
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Term
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Definition
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Term
Physical Surroundings
Personal Circumstances
Time |
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Definition
| 3 types of situational factors |
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Term
Family
Household Life Cycle
Opinion Leaders
References Groups |
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Definition
| 4 types of social factors |
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Term
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Definition
| (BLANK) focus is anything of interest to the buyer and is not limited to the product itself; possible to be involved with a brand , advertising or activities that occur with product use |
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Term
- The individual’s background and psychological profile
- The aspirational focus
- The environment at the time of the decision |
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Definition
| Involvement is activated by 3 elements |
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Term
- Association
- Desirability
- Degree of affiliation |
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Definition
| 3 characteristics used to describe reference groups |
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Term
| What’s the difference between an opinion leader & a market maven? |
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Definition
| Market mavens have a broader understanding & expertise that goes beyond product to include other elements of the purchase decision such as shopping experience & price. |
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Term
- Success driven factors (have the greatest effect on social status; includes education, income, & occupation)
- Innate factors (results from characteristics the individual has inherited from birth; gender, race & parents, etc ) |
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Definition
| 2 factors drive social status |
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Term
- Cultural
- Situational
- Social |
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Definition
| The 3 wide-ranging external factors that have the most significant impact on consumer choices |
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Term
- Sincerity
- Excitement
- Competence
- Sophistication
- Ruggedness |
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Definition
| Research on brand personality identified 5 traits |
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Term
problem recognition
search for information
evaluation of alternatives
product choice decision
post purchase evaluation |
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Definition
| Consumer Decision Making Process (5) |
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Term
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Definition
| The characteristics of human populations and population segments, especially when used t identify consumer markets. |
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Term
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Definition
| The changes in life stage that transform an individual’s buying habits. |
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Term
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Definition
| An individual’s perspective on life that manifests itself in activities, interests, and opinions. |
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Term
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Definition
| Behaviors regarded as proper for men and women in a particular society. |
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Term
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Definition
| The stimulating power that induces and then directs an individual’s behavior. |
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Term
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Definition
| Learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way. |
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Term
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Definition
| A model that measures an individual’s attitudes toward an object by evaluating it on several important attributes. |
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Term
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Definition
| A system to select, organize, and interpret information to create a useful, informative picture of the world. |
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Term
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Definition
| A psychological tool an individual uses to help focus on what is relevant and eliminate what is not relevant. |
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Term
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Definition
| The process in which an individual can misunderstand information or make it fit existing beliefs. |
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Term
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Definition
| The process of placing in one’s memory only those stimuli that support existing beliefs and attitudes about a product or brand |
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Term
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Definition
| Any change in the content or organization of Iongterm memory or behavior. |
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Term
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Definition
| The creation of a psychological association between two stimuli. |
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Term
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Definition
| Active learning that involves mental processes that acquire information to work through problems and manage life situations. |
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Term
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Definition
| An individual’s set of unique personal qualities that produce distinctive responses across similar situations. |
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Term
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Definition
| The association between a brand and an individual’s specific personality characteristics. |
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Term
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Definition
| A system of values, beliefs, and morals shared by a particular group of people that permeates over time. |
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Term
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Definition
| An established system of ideas and pho netics shared by members of a particular culture that serves as their primary communication tool. |
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Term
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Definition
| The means of communicating through facial expressions, eye behavior, gestures, posture, and any other body language. |
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Term
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Definition
| A group within a culture that shares similar cultural artifacts created by differences in ethnicity, religion, race, or geography. |
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Term
| household life cycle (HLC) |
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Definition
| A structured set of chronological activities a particular household follows over time. |
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Term
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Definition
| A ranking of individuals into harmonized groups based on demographic characteristics such as age, education, income, and occupation. |
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Term
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Definition
| Products bought outside the individual’s social standing. |
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Term
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Definition
| Individuals with expertise in certain products or technologies who classify, explain, and bestow the information to a broader audience. |
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Term
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Definition
| Individuals who have information about many kinds of products, places to shop, and other facets of markets, and initiate discussions with consumers and respond to requests from consumers for market information. |
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Term
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Definition
| A group of individuals whose beliefs, attitudes, and behavior influence (positively or negatively) the beliefs, attitudes, and behavior of an individual. |
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Term
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Definition
| The extent and direction of the emotional connection an individual wishes to have with a particular group. |
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Term
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Definition
| The amount of interpersonal contact an individual has with the reference group. |
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Term
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Definition
| A reference group an individual has frequent contact with. |
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Term
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Definition
| A reference group with which an individual has limited contact. |
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Term
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Definition
| A significant outcome of an individual’s motivation that mediates the product choice decision. It is activated by three elements: background and psychological profile. aspirational focus, and the environment at the time of purchase decision. |
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Term
| high-involvement learning |
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Definition
| The learning process in which an individual is stimulated to acquire new information. |
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Term
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Definition
| The learning process in which an individual is not prompted to value new information, characterized by little or no interest in learning about a new product offering. |
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Term
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Definition
| An individual’s perceived reality of present time. |
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Term
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Definition
| An individual’s desires that reflect how he or she would like to feel or live in the present time. (i.e. being hungry) |
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Term
| minimal information search |
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Definition
| When a consumer makes a purchase decision based on very little information or investigation. |
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Term
| limited information search |
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Definition
| When a consumer makes a purchase decision based on incomplete information and/or lack of personal knowledge. |
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Term
| extensive information search |
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Definition
| When a consumer makes a purchase decision based on a thorough process of investigation and research. |
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Term
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Definition
| Additional information an individual seeks from outside sources when internal information is not sufficient to make a purchase decision. |
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Term
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Definition
| The very large set of possible alternatives a consumer considers during the initial search for information. |
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Term
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Definition
| A reduced set of possible alternatives a consumer considers after eliminating available options based on gathered Information and personal preference, |
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Term
| consideration (evoked) set |
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Definition
| A refined list that encompasses the strongest options an individual considers in a purchase decision once he or she has obtained additional information and carried out an evaluation. |
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Term
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Definition
| A product choice based more on emotional attitudes about a product rather than rational thought. |
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Term
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Definition
| A product choice that relies on an individual’s beliefs and values to direct his or her assessment. |
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Term
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Definition
| A product choice based on the premise that product choices are made by comparing brands across a defined set of attributes. |
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Term
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Definition
| A feeling of doubt or anxiety following a recent purchase, generally attributed with high-involvement, large purchases. |
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Term
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Definition
| The actual performance features of the product in terms of what it was promised to do. |
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Term
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Definition
| The image-building aspects of the product in terms of how it makes the consumer feel after purchase. |
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