Term
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| larger societal forces that affect the microenvironment. demographic, economic, natural, technological, political, and cultural forces |
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| the actors close to the company that affect its ability to serve its customers- the company, suppliers, marketing intermediaries, customers markets, competitors, and publics |
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| firms that help the company to promote, sell, and distribute its goods to final buyers |
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| any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives |
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| differences noted more than a century ago by ernst engle in how people shift their spending across food, housing, transportation, health care and other goods and services categories as family income rises |
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| natural resources that are needed as inputs by marketers or that are affected by marketing activities |
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Term
| technological environment |
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Definition
| forces that create new technologies, creating new product and market opportunities |
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