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| They set the price in that industry (Toyota in automobiles) |
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| low prices (Meijer at thanksgiving) |
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| Bait Pricing – bait and switch |
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| run an ad, then say you’re out of them, may have not even had them in the first place |
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| want to sell it for $100, and then set it at $99.95 |
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| 5,7,8,9,13 find out that $8 is a good price and people think it’s a great value |
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| full line of products available |
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| making it easier for consumer and retailer for pricing things, “keeping it simple” like suits on a rack with the price about the whole rack |
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| Complementary Product Pricing |
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| Example is buying blades for your razor |
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| charging a very high price and skimming the market to see what happens |
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| charging very low price to keep competitors out |
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| trying to put people out of business with providing cheap prices (WAL-MART) |
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| A price reduction offered to buyers buying in multiple units or above a specified dollar amount |
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| Cumulative quality discounts |
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| A deduction from list price that applies to the buyer's total purchases made during a specific period |
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| Non-cumulative quantity discounts |
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| buy a certain amount and get a discount |
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| buying it out of season to save money |
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| A price reduction offered to a consumer, an industrial user, or a marketing intermediary in return for prompt payment of a bill |
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| Trade (Functional) Discounts |
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| Discount to wholesalers and retailers for performing functions |
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| a cash refund given for the purchase of a product during a specific period |
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| depends what you can get for it, typically make more money if you sell it outright |
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| manufacturers allows the middle man to advertise |
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| Push Money (or prize money) allowances |
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| motivates sales people to move certain products |
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| getting something for cheaper since it was damaged |
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