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MKT CHap 3
the world is flat
27
Marketing
Undergraduate 2
09/19/2012

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Cards

Term
Countertrade
Definition
20-25% of world trade is not with cash
Term
Types of COunter Trade
Definition
Offset
COunterpurchase
Tolling
Barter
Buyback
Switch Trade
Term
Deciding to go global
Definition
1. Best interest?
2.Where?
3> what will straegy be?
4. What is new marketing mix?
Term
Key Economic Indicators
Definition
GDP-dollar value of goods and services produced within borders

GNP-Value of all goods and services produced by citizens regardless of borders

Country's Economic Infrastructure-quality of country's distribution, financial, and communications systems
Term
LDC
Definition
Least Developed Country
agriculture based
low standard of living
Term
Developing Countries
Definition
economy shifts from agriculture to indsutry
rise in standard of livingincreased educations
Term
BRIC
Definition
Brazil Russia India China-developing countries with 75% world'spopulation
Term
Developed countries
Definition
offer many opportunities
Term
G8
Definition
US, UK, Germany, australia, canada, japan france italy
Term
competitive intelligence
Definition
gathering and anlyzing publicly available information about rivals to have superior marketing strategies. gathered from media
Term
microenvironmental competition
Definition
product, brand, discretionary income
Term
Competition on macroenvironment
Definition
monopoly, oligopoly, comopolistic competition-differentiated product (clothing)
Term
Goal of american business laws
Definition
be sure business compte fairly
make sure businesses dont take advantage of customers
Term
political environment affects business
Definition
political activities or war
Term
economic sanctions
Definition
prohibit trade with antoher country
Term
nationalization
Definition
when a domestic government take over a foreign company's business but reimburses them
Term
expropriation
Definition
domestic ov siezes foreign assets
Term
local content rules
Definition
produce there but have supplies from area
Term
human rights issues
Definition
US generalized system of preferences-developing countries can export to America duty free, if they are working to improve worker's rights
Term
sociocultural considerations
Definition
demographics
cultural values-individualism+collectivism
social norms+customs
language
ethnocentrism
Term
strategic alliances
Definition
working with a domestic partner from another company to achieve common goal
Term
direct investment
Definition
highlest level of commitment-opening facilities in new country
Term
straight extension strategy
Definition
product remains the same
Term
product adaption strategy
Definition
similar but modifief product
Term
product invention straegy
Definition
entirely new product
Term
backward invention
Definition
develop a less advanced product for a specific economy
Term
straight adaption
Definition
diet coke vs. coke light
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