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| 20-25% of world trade is not with cash |
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Offset COunterpurchase Tolling Barter Buyback Switch Trade |
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1. Best interest? 2.Where? 3> what will straegy be? 4. What is new marketing mix? |
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GDP-dollar value of goods and services produced within borders
GNP-Value of all goods and services produced by citizens regardless of borders
Country's Economic Infrastructure-quality of country's distribution, financial, and communications systems |
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Least Developed Country agriculture based low standard of living |
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economy shifts from agriculture to indsutry rise in standard of livingincreased educations |
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| Brazil Russia India China-developing countries with 75% world'spopulation |
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| US, UK, Germany, australia, canada, japan france italy |
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| gathering and anlyzing publicly available information about rivals to have superior marketing strategies. gathered from media |
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| microenvironmental competition |
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| product, brand, discretionary income |
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| Competition on macroenvironment |
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| monopoly, oligopoly, comopolistic competition-differentiated product (clothing) |
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| Goal of american business laws |
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be sure business compte fairly make sure businesses dont take advantage of customers |
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| political environment affects business |
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| political activities or war |
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| prohibit trade with antoher country |
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| when a domestic government take over a foreign company's business but reimburses them |
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| domestic ov siezes foreign assets |
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| produce there but have supplies from area |
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| US generalized system of preferences-developing countries can export to America duty free, if they are working to improve worker's rights |
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| sociocultural considerations |
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demographics cultural values-individualism+collectivism social norms+customs language ethnocentrism |
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| working with a domestic partner from another company to achieve common goal |
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| highlest level of commitment-opening facilities in new country |
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| straight extension strategy |
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| product adaption strategy |
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| similar but modifief product |
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| product invention straegy |
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| develop a less advanced product for a specific economy |
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