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| process used to select purchase use, and dispose of goods |
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| influence consumer behavior |
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| internal, situational, and socail factors |
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| people influenced by groups |
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| Consumer Deciion making process |
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1. Problem recogniton (internal cues=thirst or external cues=friends)
2.Information search-consumer gets more info
3. evaluation fo alternative-look at small number of products for further consideration
Step 4. Product CHoice-rely on heuristics
5. Postpurchas Evaluation |
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| mental shortcuts for speedy decision |
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| conscoinus effort to contiue purchaisng smae brand |
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| three attitude components |
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affect-feelings
cognition-knowing
behavior-doing |
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| overall attitude for oneself |
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Definition
Innovativeness- like to try new things
Self-confidence- way people carry themselves, body language, how they speak
Social ablility-enjoy interacting with others
Materialism- emphasis placed on owning products
Need for cognition- like to think about things |
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| families go trough product mpurchase cycles |
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| Activities, interests and opinions. how markets describe people |
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| situational factors affecting purchase |
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| physical environment, time poverty |
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| group in a society with a distinctive set of beliefs characteristics or common experiences |
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| people who identify with specific activity |
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| social movement that attempts to proect consumers from harmful business practices |
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membership-friends
Aspirational group-celebrities |
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| up to date on kewl new trends |
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