Term
| Brands offer more than product, they offer what? |
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Definition
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Term
| What is a plan of all the activities that a brand wants to develop on and through its social channels to increase awareness, manage reputation, engage and retain customers and increase profit? |
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Definition
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Term
| Why must a brand have to have a very clear identity and style? |
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Definition
| To be successful in the social media strategy. |
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Term
| What is a symbol, a character, a personality or a category that is assigned to a brand or a business? |
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Definition
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Term
| How does a strategic framework help? |
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Definition
| It allows companies to make informed decisions and bring a consistent vision, voice and purpose. |
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Term
| What do Audiences want to know about you? |
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Definition
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Term
| What kind of culture would you want to create for customers and employees? |
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Definition
| Positive, that increases satisfaction and sense of belonging. |
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Term
| Hero Archetype (Ego Type) |
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Definition
Mission: To improve and impact the world for the better through brave and courageous acts.
Strategy: Inspire others to overcome obstacles and triumph over adversity.
Values: Competence, strength and courage |
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Term
| Everyman Archetype (Ego Type) |
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Definition
Mission: Connect with others and be accepted
Strategy: Engaging, accessible and down to Earth.
Values: Realism, empathy, lack of presence, belonging and approachable |
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Term
| Caregiver Archetype (Ego Type) |
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Definition
Mission: Empower, protect and care for others.
Strategy: Help others feel loved, cherished and safe.
Values: Compassion, generosity, protective |
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Term
| Innocent Archetype (Ego Type) |
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Definition
Mission: To spread awareness and optimism
Strategy: Do things right according to your moral virtues
Values: Faith and optimism |
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Term
| Explorer Archetype (Soul Type) |
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Definition
Mission: To seek adventure with no limits to learning and discovering
Strategy: Help others experience the new and unknown.
Values: Autonomy, freedom, ambition |
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Term
| Revolutionary Archetype (Soul Type) |
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Definition
Mission: Color outside the lines and challenge the status quo
Strategy: Go against the grain in efforts to stand out
Values: Freedom, rebellion, unconventional |
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Term
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Definition
| Creating a brand identity that is capable of creating its own culture. |
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Term
| Lover Archetype (Soul Type) |
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Definition
Mission: Develop a relationship with those and the things you love in the pursuit of passion.
Strategy: Deliver something that appeals to all of the senses; create something attractive.
Values: Passion, Gratitude, Appreciation |
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Term
| Creator Archetype (Soul Type) |
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Definition
Mission: Make something new and create things of value
Strategy: Inspire others and promote individuality and self-expression through creativity
Values: Creativity and Imagination |
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Term
| Ruler Archetype (Self Type) |
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Definition
Mission: Take control and power
Strategy: Exercise your power and influence
Values: Responsibility, Leadership and Power |
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Term
| Jester Archetype (Self Type) |
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Definition
Mission: Live in the moment with full enjoyment
Strategy: Help others laugh and smile
Values: Joy, Playful, Engaging |
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Term
| Magician Archetype (Self Type) |
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Definition
Mission: Bring about transformation and make the impossible reality
Strategy: Use imagination to discover hidden possibilities
Values: Transformation, Intuition, Charisma |
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Term
| Sage Archetype (Self Type) |
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Definition
Mission: Understand the world
Strategy: Teach others and share your knowledge
Values: Wisdom, intelligence, analysis |
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Term
| What is the itinerary that the customer travels when establishing a relationship with a company over time in different environments of contact? |
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Definition
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Term
| What are the components of the customer purchase funnel? |
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Definition
Awareness
Consideration
Preference
Purchase
Loyalty
Advocacy |
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Term
| What is customer awareness? |
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Definition
| When a customer realizes that they have a need that must be fulfilled. |
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Term
| What is customer consideration? |
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Definition
| The customer considers how they wish to fulfill that need. |
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Term
| What is customer preference? |
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Definition
| Customers begin to narrow down their options to fulfill that need to a single option. |
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Term
| What is customer advocacy? |
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Definition
| The customer becomes a brand ambassador and begins to promote it to other people. |
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Term
| What are interruptions and deviations from the customer journey? |
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Definition
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Term
| What was the original touchpoint? |
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Definition
| A customer's ability to talk to an in-store representative. |
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Term
| What are interruptions and deviations from the customer journey? |
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Definition
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Term
| What was the original touchpoint? |
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Definition
| A customer's ability to talk to an in-store representative. |
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