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Definition
| Developing a range of standardized product parts that can be assembled into different product configurations |
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Definition
| So much standardization that initiative and experimentation are stifled at the local subsidiary level |
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Definition
| so much adaptation that the product loses its differentiation from the local brands |
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Definition
| Characteristic of foreign products that provides cachet and differentiation from the local brands |
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Term
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Definition
| Using the same product or communication strategy that the home market uses |
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Definition
| Making changes to the product or communication strategy to suit the local marketplace |
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Definition
| Designing new products from scratch for international markets |
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Definition
| First countries into which a new product is introduced |
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Definition
| Later countries into which a new product is introduced |
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Term
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Definition
| How far an individual looks beyond their immediate social surrounds |
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Term
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Definition
| How easy it is for members of a social system to move around and interact with other members |
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Definition
| Statistical procedure designed to provide information on how consumers trade off product characteristics against one another |
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Term
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Definition
| Phased rollout, typically introducing the new product first in the Organization’s home market, then in other advanced markets and, finally, in less advanced markets |
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Term
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Definition
| Simultaneous worldwide entry, with the global rollout taking place within one to two years |
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