Term
| Target marketing could be considered unethical when the targeting is concerned not with fulfilling consumers' needs and wants, but rather exploiting consumers' ... |
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Definition
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Term
| Ethical issues in packaging can involve... |
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Definition
ALL OF THE ABOVE
- label information
- packaging graphics
- packaging safety
- environmental implications of packaging |
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Term
| The practice in one country using brand names for their products that are virtually the same as the naems of established brands from another country is known as... |
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Definition
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Term
| Jose Ortega acts in a way that he would want others to act toward him. This is called the _____ test. |
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Definition
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Term
| According to the ____ test, you should take only actions that would be viewed as proper by an objective panel of your collegues. |
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Definition
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Term
| Joan works at a major advertising agency and uses the code of ethical standards promulgated by the American Association of Advertising Agencies to guide her in making ethical decisions when developing ads for her agency's clients. What test is she applying to guidd her behavior? |
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Definition
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Term
| Which of the following is NOT a benefit of regulation? |
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Definition
| Unintended side effects are minimized w/regulation compared to w/o it. |
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Term
| Regulation of advertising may result in buyers switching to another product or reducing their level of consumpion after regulation is imposed. This isa n example of ____ regulation. |
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Definition
| unintended side effects of |
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Term
| The ____ is the US government agency that has primary responsibility for regulating advertising at the federal level. |
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Definition
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Term
| What are th three basic elements of the FTC's current policy determining whether or not an ad is deceptive? |
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Definition
| Misleading, reasonable consumer, and material |
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Term
| The FTC's policy on deception is that the act or practice must be considered from the perspective of a _____ |
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Definition
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Term
| Buzz building, or viral campaings, and infomericals are types of _____ communications. |
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Definition
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Term
| Jame and thousands of others like him purchased a product advertised on TV that claimed instant hair growth - |
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Definition
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Term
| ____ is based on the premise that a firm that misleads consumers should have to use further advertisements to rectiy the deceptive impressions it has created in consumers' minds. |
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Definition
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Term
| The Bamboozle Corporation was finally indicted or years of deceptive advertising. The FTC ordered them to pay $5million to rectify. This is called ,,, |
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Definition
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Term
| The ____ is the US government agency that has primary responsibility for regulating information on the packages of food and drug products. |
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Definition
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Term
| Advertising of prescription drugs that is directed toward consumers is known as... |
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Definition
| Direct-to-Consumer advertising. |
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Term
| In which country has advertising self-regualation flourished? |
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Definition
ALL
- Canada
- France
- US
- UK |
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Term
| The _____ is a form of self-regulation undertaken by ad media that takes place behind the scenes before a commerical or other advertisement reaches consumers. |
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Definition
| advertising clearance process |
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Term
| Which of the following is a step in the advertising clearance process? |
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Definition
ALL
Advertising agency clearance -
- Approval from the Advertiser's legal dept, and perhaps also from an independent law firm-
- Media Approval- |
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Term
| Cases can be brought to the NAD by _____ |
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Definition
ALL OF THE ABOVE
- Competitors-
- BBB -
- Consumers - |
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Term
| Some companies have responded to environmental concerns by introducing environmentally oriented products and undertaking marcom programs to promote them. These actions are referred to as ____ |
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Definition
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Term
| The major green communications efforts include all of the following EXCEPT.... |
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Definition
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Term
| Which of the following is NOT a type of green advertising appeal? |
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Definition
| Ads that promote short filling, which is the use of less packaging. |
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Term
| Research found that nearly 40 percent of juice containers and other cartons don't provide the promised amount. This is called -_____ |
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Definition
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Term
| Which of the following is NOT a general recommendation offered to marcom practioners for making appropriate environmental claims? |
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Definition
| Only make environmental claims that your competitors cannot make. |
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