Term
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Definition
| organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. |
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Term
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Definition
| The want-satisfying power of a good or service. |
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Term
1.Form
2.Time
3.Place
4.Ownership |
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Definition
| What are the four types of utility? |
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Term
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Definition
| Conversion of raw materials and components into finished goods and services. |
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Term
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Definition
| Availibility of goods and services when consumers want them. |
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Term
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Definition
| Availibility of goods and services at convenient locations. |
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Term
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Definition
| Ability to transfer title to goods and services from marketer to buyer. |
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Term
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Definition
| Activity in which two or more parties give something of value to each other to satisfy perceived need. |
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Term
| "A good product will sell itself” (Production Era-Early 20th Century) |
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Definition
| What is the "Marketing Philosophy" and What era and when? |
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Term
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Definition
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Term
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Definition
| When was the Marketing era? |
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Term
| Final decade of 20th century til present |
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Definition
| When was the Relationship era? |
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