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| The ability to obtain digital information |
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| The ability of a marketer to identify customers before they make a purchase |
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| Web-based journals (short for “weblogs”) in which writers editorialize and interact with other Internet users |
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| Use of digital networks to provide linkages between information providers and users |
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| Customers’ abilities to regulate the information they view and the rate and sequence of their exposure to that information |
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| Refers to the way digital media can be used to outsource tasks to a large group of people |
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| Uses all digital media, including the Internet and mobile and interactive channels, to develop communication and exchanges with customers |
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| Electronic media that function using digital codes; when we refer to digital media, we are referring to media available via computers, cellular phones, smartphones, and other digital devices that have been released in recent years |
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| electronic marketing (e-marketing) |
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Definition
| The strategic process of distributing, promoting, pricing products, and discovering the desires of customers using digital media and digital marketing |
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| Allows customers to express their needs and wants directly to the firm in response to its marketing communications |
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| Any attempt to conduct fraudulent activities online, including deceiving consumers into releasing personal information |
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| Audio or video file that can be downloaded from the Internet with a subscription that automatically delivers new content to listening devices or personal computers; podcasts offer the benefit of convenience, giving users the ability to listen to or view content when and where they choose |
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| Web-based meeting place for friends, family, coworkers, and peers that allows users to create a profile and connect with other users for purposes that range from getting acquainted, to keeping in touch, to building a work-related network |
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| Type of software that creates an interface that enables users to add or edit the content of some types of websites |
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