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MKT 3013 - Chapter 9
E-Marketing, Digital Media, and Social Networking
14
Marketing
Undergraduate 3
10/04/2012

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Cards

Term
accessibility
Definition
The ability to obtain digital information
Term
addressability
Definition
The ability of a marketer to identify customers before they make a purchase
Term
blogs
Definition
Web-based journals (short for “weblogs”) in which writers editorialize and interact with other Internet users
Term
connectivity
Definition
Use of digital networks to provide linkages between information providers and users
Term
control
Definition
Customers’ abilities to regulate the information they view and the rate and sequence of their exposure to that information
Term
crowdsourcing
Definition
Refers to the way digital media can be used to outsource tasks to a large group of people
Term
digital marketing
Definition
Uses all digital media, including the Internet and mobile and interactive channels, to develop communication and exchanges with customers
Term
digital media
Definition
Electronic media that function using digital codes; when we refer to digital media, we are referring to media available via computers, cellular phones, smartphones, and other digital devices that have been released in recent years
Term
electronic marketing (e-marketing)
Definition
The strategic process of distributing, promoting, pricing products, and discovering the desires of customers using digital media and digital marketing
Term
interactivity
Definition
Allows customers to express their needs and wants directly to the firm in response to its marketing communications
Term
online fraud
Definition
Any attempt to conduct fraudulent activities online, including deceiving consumers into releasing personal information
Term
podcast
Definition
Audio or video file that can be downloaded from the Internet with a subscription that automatically delivers new content to listening devices or personal computers; podcasts offer the benefit of convenience, giving users the ability to listen to or view content when and where they choose
Term
social network
Definition
Web-based meeting place for friends, family, coworkers, and peers that allows users to create a profile and connect with other users for purposes that range from getting acquainted, to keeping in touch, to building a work-related network
Term
wiki
Definition
Type of software that creates an interface that enables users to add or edit the content of some types of websites
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