Term
| business (organizational) buying behavior |
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Definition
| The purchase behavior of producers, government units, institutions, and resellers |
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Definition
| The people within an organization who make business purchase decisions |
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Definition
| Demand for business products that stems from demand for consumer products |
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Definition
| Federal, state, county, or local governments that buy goods and services to support their internal operations and provide products to their constituencies |
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Definition
| Demand that is not significantly altered by a price increase or decrease |
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Definition
| Organizations with charitable, educational, community, or other nonbusiness goals |
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Definition
| Demand involving the use of two or more items in combination to produce a product |
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Definition
| A new-task purchase that is changed on subsequent orders or when the requirements of a straight rebuy purchase are modified |
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Definition
| An organization’s decision to use several suppliers |
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Definition
| An organization’s initial purchase of an item to be used to perform a new job or solve a new problem |
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Term
| North American Industry Classification System (NAICS) |
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Definition
| An industry classification system that generates comparable statistics among the United States, Canada, and Mexico |
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Term
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Definition
| Individuals and business organizations that purchase products to make profits by using them to produce other products or using them in their operations |
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Definition
| An arrangement unique to business marketing in which two organizations agree to buy from each other |
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| Intermediaries that buy finished goods and resell them for a profit |
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Definition
| An organization’s decision to use only one supplier |
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Term
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Definition
| A routine purchase of the same products under approximately the same terms of sale by a business buyer |
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Term
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Definition
| An evaluation of each component of a potential purchase |
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Term
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Definition
| A formal, systematic evaluation of current and potential vendors |
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