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Definition
| An individual’s enduring evaluation of feelings about and behavioral tendencies toward an object or idea |
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| A means of measuring consumer attitudes by gauging the intensity of individuals’ reactions to adjectives, phrases, or sentences about an object |
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| The decision processes and actions of people involved in buying and using products |
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| A buyer’s doubts shortly after a purchase about whether the decision was the right one |
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| A group of brands within a product category that a buyer views as alternatives for possible purchase |
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| The decision processes and purchasing activities of people who purchase products for personal or household use and not for business purposes |
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| consumer buying decision process |
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Definition
| A five-stage purchase decision process that includes problem recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation |
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| Behavior that violates generally accepted norms of a particular society. |
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Definition
| The process through which a person acquires the knowledge and skills to function as a consumer |
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| The accumulation of values, knowledge, beliefs, customs, objects, and concepts that a society uses to cope with its environment and passes on to future generations |
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Definition
| Objective and subjective product characteristics that are important to a buyer |
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Definition
| A consumer decision making process employed when purchasing unfamiliar, expensive, or infrequently bought products |
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Definition
| An information search in which buyers seek information from sources other than their memories |
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Definition
| An unplanned buying behavior resulting from a powerful urge to buy something immediately |
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Definition
| Sensations received through sight, taste, hearing, smell, and touch |
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Definition
| An information search in which buyers search their memories for information about products that might solve their problem |
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Definition
| Changes in an individual’s thought processes and behavior caused by information and experience |
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Definition
| An individual’s degree of interest in a product and the importance of the product for that person |
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Definition
| An individual’s pattern of living expressed through activities, interests, and opinions |
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Definition
| A consumer decision making process used when purchasing products occasionally or needing information about an unfamiliar brand in a familiar product category |
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Term
| Maslow’s hierarchy of needs |
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Definition
| The five levels of needs that humans seek to satisfy, from most to least important |
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Definition
| An internal energizing force that directs a person’s behavior toward satisfying needs or achieving goals |
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Definition
| A member of an informal group who provides information about a specific topic to other group members |
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| Motives that influence where a person purchases products on a regular basis |
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Definition
| The process of selecting, organizing, and interpreting information inputs to produce meaning |
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Definition
| A set of internal traits and distinct behavioral tendencies that result in consistent patterns of behavior in certain situations |
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Definition
| Factors that in part determine people’s general behavior, thus influencing their behavior as consumers |
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Definition
| A group that a person identifies with so strongly that he or she adopts the values, attitudes, and behavior of group members |
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Definition
| Actions and activities that a person in a particular position is supposed to perform based on expectations of the individual and surrounding persons |
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Term
| routinized response behavior |
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Definition
| A consumer decision making process used when buying frequently purchased, low-cost items that require very little search-and-decision effort |
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Definition
| An individual’s changing or twisting of information that is inconsistent with personal feelings or beliefs |
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Definition
| The process by which some inputs are selected to reach awareness and others are not |
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Definition
| Remembering information inputs that support personal feelings and beliefs and forgetting inputs that do not |
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Definition
| A perception or view of oneself |
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Definition
| Influences that result from circumstances, time, and location that affect the consumer buying decision process |
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Definition
| An open group of individuals with similar social rank |
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Definition
| The forces other people exert on one’s buying behavior |
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Definition
| A group of individuals whose characteristics, values, and behavioral patterns are similar within the group and different from those of people in the surrounding culture |
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