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Definition
| An attempt to incite publicity and public excitement surrounding a product through a creative event |
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Definition
| The limit on the volume of information a communication channel can handle effectively |
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Term
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Definition
| Converting meaning into a series of signs or symbols |
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Term
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Definition
| A sharing of meaning through the transmission of information |
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Term
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Definition
| The medium of transmission that carries the coded message from the source to the receiver |
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Term
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Definition
| Converting signs or symbols into concepts and ideas |
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Term
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Definition
| The receiver’s response to a decoded message |
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Term
| integrated marketing communications |
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Definition
| Coordination of promotion and other marketing efforts for maximum informational and persuasive impact |
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Term
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Definition
| Communicating through the movement of head, eyes, arms, hands, legs, or torso |
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Term
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Definition
| Anything that reduces a communication’s clarity and accuracy |
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Term
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Definition
| Promotion that informs consumers about a new product |
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Term
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Definition
| Demand for a product category rather than for a specific brand |
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Term
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Definition
| The strategic location of products or product promotions within entertainment media content to reach the product’s target market |
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Term
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Definition
| Communication to build and maintain relationships by informing and persuading one or more audiences |
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Term
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Definition
| A combination of promotional methods used to promote a specific product |
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Term
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Definition
| Communicating by varying the physical distance in face-to-face interactions |
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Term
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Definition
| Promoting a product directly to consumers to develop strong consumer demand that pulls products through the marketing channel |
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Term
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Definition
| Promoting a product only to the next institution down the marketing channel |
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Term
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Definition
| The individual, group, or organization that decodes a coded message |
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Term
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Definition
| Demand for a specific brand |
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Term
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Definition
| A person, group, or organization with a meaning it tries to share with a receiver or an audience |
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Term
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Definition
| Communicating through touching |
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Term
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Definition
| A strategy to get consumers to share a marketer’s message, often through e-mail or online videos, in a way that spreads dramatically and quickly |
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Term
| word-of-mouth communication |
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Definition
| Personal informal exchanges of communication that customers share with one another about products, brands, and companies |
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