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Definition
| A concession in price to achieve a desired goal |
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| The fixed cost per unit produced |
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| The sum of the average fixed cost and the average variable cost |
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| The variable cost per unit produced |
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| Geographic pricing that combines factory price and freight charges from the base point nearest the buyer |
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| The point at which the costs of producing a product equal the revenue made from selling the product |
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Definition
| A price reduction given to buyers for prompt payment or cash payment |
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Definition
| Quantity discounts aggregated over a stated time period |
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Definition
| A graph of the quantity of products expected to be sold at various prices if other factors remain constant |
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Definition
| A comparison price provided by others |
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Definition
| A price indicating the producer is absorbing shipping costs |
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| The price of merchandise at the factory before shipment |
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Definition
| Costs that do not vary with changes in the number of units produced or sold |
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| freight absorption pricing |
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Definition
| Absorption of all or part of actual freight costs by the seller |
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Definition
| Reductions for transportation and other costs related to the physical distance between buyer and seller |
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Definition
| A price developed in the buyer’s mind through experience with the product |
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Definition
| The extra cost incurred by producing one more unit of a product |
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Definition
| The change in total revenue resulting from the sale of an additional unit of a product |
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Definition
| One-time price reductions based on the number of units purchased, the dollar value of the order, or the product mix purchased |
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Definition
| Emphasizing factors other than price to distinguish a product from competing brands |
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Definition
| Drawn to products that signify prominence and status |
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Definition
| The value paid for a product in a marketing exchange |
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Definition
| Emphasizing price as an issue and matching or beating competitors’ prices |
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| Striving to pay low prices |
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| Employing price differentials that injure competition by giving one or more buyers a competitive advantage |
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Term
| price elasticity of demand |
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Definition
| A measure of the sensitivity of demand to changes in price |
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Definition
| Deductions from the list price for purchasing in large quantities |
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Definition
| A price reduction given to buyers for purchasing goods or services out of season |
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Term
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Definition
| The sum of average fixed and average variable costs times the quantity produced |
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Term
| trade (functional) discount |
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Definition
| A reduction off the list price a producer gives to an intermediary for performing certain functions |
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Definition
| Prices charged in sales between an organization’s units |
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| uniform geographic pricing |
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Definition
| Charging all customers the same price, regardless of geographic location |
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Definition
| Concerned about price and quality of a product |
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Definition
| Costs that vary directly with changes in the number of units produced or sold |
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Definition
| Pricing based on transportation costs within major geographic zones |
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