Term
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Definition
| Changes to the sensory appeal of a product |
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Term
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Definition
| The person responsible for a single brand |
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Term
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Definition
| Evaluating the potential contribution of a product idea to the firm’s sales, costs, and profits |
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Term
| client-based relationships |
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Definition
| Interactions that result in satisfied customers who use a service repeatedly over time |
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Term
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Definition
| Deciding on full-scale manufacturing and marketing plans and preparing budgets |
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Term
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Definition
| Seeking potential buyers’ responses to a product idea |
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Term
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Definition
| The degree to which a product has the same level of quality over time |
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Term
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Definition
| The level of interaction between provider and customer needed to deliver the service |
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Term
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Definition
| Human or mechanical efforts or activities that add value to a product |
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Term
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Definition
| Changes affecting a product’s versatility, effectiveness, convenience, or safety |
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Term
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Definition
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Term
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Definition
| Seeking product ideas to achieve objectives |
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Term
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Definition
| Being produced and consumed at the same time |
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Term
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Definition
| A service that is not physical and cannot be touched |
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Term
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Definition
| The amount of quality a product possesses |
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Term
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Definition
| Development of a product that is closely related to existing products in the line but meets different customer needs |
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Term
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Definition
| The person responsible for managing the marketing activities that serve a particular group of customers |
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Term
| new-product development process |
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Definition
| A seven-phase process for introducing products |
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Term
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Definition
| The inability of unused service capacity to be stored for future use |
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Term
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Definition
| Eliminating a product from the product mix |
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Term
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Definition
| How a product is conceived, planned, and produced |
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Term
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Definition
| Determining if producing a product is technically feasible and cost effective |
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Term
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Definition
| Creating and designing products so that customers perceive them as different from competing products |
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Term
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Definition
| Specific design characteristics that allow a product to perform certain tasks |
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Term
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Definition
| The person within an organization responsible for a product, a product line, or several distinct products that make up a group |
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Term
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Definition
| Change in one or more characteristics of a product |
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Term
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Definition
| Creating and maintaining a certain concept of a product in customers’ minds |
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Term
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Definition
| Characteristics of a product that allow it to perform as expected in satisfying customer needs |
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Term
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Definition
| Changes relating to a product’s dependability and durability |
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Term
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Definition
| Choosing the most promising ideas for further review |
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Term
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Definition
| The physical appearance of a product |
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Term
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Definition
| Introducing a product on a limited basis to measure the extent to which potential customers will actually buy it |
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Term
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Definition
| A cross-functional group that creates entirely new products that may be aimed at new markets |
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