Term
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Definition
| actually making goods or performing services |
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Term
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Definition
| extent to which a firm fulfills a customers needs, desires, and expectations |
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Term
| marketing encourages _ and _ |
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Definition
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Term
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Definition
| the development and spread of new ideas, goods, and services |
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Term
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Definition
| view as a set of activities performed by orginizations |
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Term
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Definition
view of being a social process
efectively matches supply and demand and accomplishes the objectvies or society.
HOW THE WHOLE MARKETING SYSTEM WORKS
EX: how marketing affects society and vice versa |
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Term
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Definition
| the performance of activities that seek to accomplish an organizations objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and servies from producer to costomer or client. |
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Term
| does marketing apply to profit or non profit, or both? |
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Definition
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Term
| Where should marketing begin? |
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Definition
| with protential customer needs, not with production process |
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Term
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Definition
| when each family unit produces everything it consumes, there is no need to exchange goods and services and no marketing is involved. |
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Term
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Definition
| a company produces larger numers of a particular product, the cost of each unit of the product goes down. |
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Term
| universal funtions of marketing |
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Definition
buying, selling
transporting, storing, standardization and grading, financing, risk taking, and market info. |
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Term
intermediary
Collaborators |
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Definition
someone who specializes in trade rather than production
firms that facilitate or provide one or more of the marketing functions other than buying or selling. |
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Term
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Definition
| refers to exchanges between individuals or organizations |
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Term
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Definition
| the way an economy organizes to use scarce resources to produce goods and services |
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Term
| what are the types of economic systems? |
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Definition
command economies
market directed economies |
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Term
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Definition
| governmental officials decide what and how much is to be produced and distributed to whom, when, and why. |
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Term
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Definition
the individual decisions of the many producersand consumers make the macro-level decisions for the whole economy.
Where...
Price is a measure of value
greatest freedom of choice |
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Term
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Definition
time when families traded or sold their surplus output to local distributors.
still is the focus of marketing in many of the less-developed areas of the world |
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Term
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Definition
| when a company forcuses on prodcution of a few specific products. |
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Term
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Definition
| a time when a company emphasizes selling because of increased competition. |
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Term
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Definition
| a time when all marketing activites are brought under the control of one department to improve short-run policy plannng and to try to integrate the firms activities. |
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Term
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Definition
marketing people develp long-range plans
Where most are today |
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Term
| What are the five marketing eras? |
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Definition
simple trade
production
sales
marketing department
marketing company |
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Term
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Definition
| and orginization aims all its efforts to satisfying its customers at a profit. |
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Term
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Definition
making whatever products are easy to produce and then trying to sell them
managers that show little interest in the marketing concept do this! |
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Term
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Definition
| trying to carru out the marketing concept, tries to offer customers what they NEED |
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Term
| what is involved in the marketing concept? |
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Definition
1) customer satisfaction
2) a total comany effort
3) profit-not just sales-as an objective |
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Term
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Definition
| difference between cost and benifit |
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Term
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Definition
| what is good for some firms may not be good for society as a whole |
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