Term
| Illy Coffee Products-which is true |
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Definition
| US retailers raise coffee prices when beginning to sell |
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Term
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Definition
| Grand Slam give away is trade promotion |
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Term
| Non traditional Media-which is true |
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Definition
| Spending on promotion in non traditional media is increasing |
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Term
| Pampered chef and longaberger baskets--Transactions in home setting |
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Definition
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Term
| supermarkets and long term relationships |
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Definition
| create and use loyalty marketing programs |
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Term
| Communication process consist of |
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Definition
| encoding, decoding, channel, sender, and receiver |
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Term
| interpretation of language and symbols sent by source through channel |
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Definition
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Term
| basic tasks performed by promotion |
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Definition
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Term
| informative promotion is used |
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Definition
| during early stage of product life |
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Term
| american plastic counsel- wants to stimulate consumer demand for products packaged in plastic. there are ads ran in consumer magazines and these cause customers to ask retailers to carry more products in plastic |
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Definition
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Term
| All activities directly related to sale of goods and services to ultimate consumer personal and nonbusiness |
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Definition
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Term
| which is the best example of a retailer |
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Definition
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Term
| around the world, most retailers are __, operating one or few stores in their community, owned by a single person |
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Definition
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Term
| Retail stores owned and operated as a group by a single organization. Administrative and purchasing tasks are handled at the home office |
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Definition
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Term
| high gross margin, narrow product assortment, high service |
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Definition
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Term
| several department stores under one roof, wide variety shopping |
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Definition
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Term
| type of store and method of retail operations== deep but narrow assortment |
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Definition
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Term
| large departmentalized, self service retailers-- wide assortment of food and non food items |
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Definition
| membership wholesale clubs |
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Term
| supermarkets that offer wide variety of nontraditional goods/service under one roof |
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Definition
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Term
| low price, high turnover, high volume |
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Definition
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Term
| nationally branded hard goods and offer very limited service--national chains dominate |
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Definition
| full line discount stores |
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Term
| specialty stores (office depot and staples) are category killers |
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Definition
| destroy profit potential for category of merchandise for other retailers |
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Term
| Shopping without visiting the store and growing faster than instore shopping. there is a consumer demand for convenience |
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Definition
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Term
| continuing relationship which individual or business grants business right to operate/sell product to another individual/business |
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Definition
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Term
| which is true of retailer promotion strategies |
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Definition
| goal of retail promotion mix position store in consumer's mind |
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Term
| communication by marketers to inform, persuade, and remind to influence opinion or elicit a response |
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Definition
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Term
| main function of promotional strategy |
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Definition
| convince target consumers that firm's product offers competitive advantages over the competition |
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Term
| american plastic council creates demand for products packaged in plastic. Council developed ___ that sets out how it will use all elements of promotion mix to create coordinate plan become part of marketing strategy |
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Definition
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Term
| promotional mix consists of |
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Definition
| advertising, personal selling, sales promotion, public relations |
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Term
| increase revenue, US airways well space on airsick bags for promotional message. air bag is used for |
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Definition
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Term
| marketing function evaluates public attitudes, identifies areas of public interest, executes program of action |
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Definition
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Term
| Steel recycling unit promotes recycling steel products- plan that stimulates consumer demand is an example of |
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Definition
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Term
| $1 off coupon carnation instant breakfast is an example of |
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Definition
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Term
| Volvo cars brings traffic to dealership with pirates of carribean. This is an example of |
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Definition
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Term
| Java jacket sent a rep to all really big companies |
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Definition
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Term
| for communication to be effective |
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Definition
| marketing managers must ensure proper match between message to be conveyed and target markets attitudes and ideas |
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Term
| 3 basic task of promotion |
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Definition
| informing, persuading, reminding |
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Term
| promotional mix elements emphasized for products in the growth stage |
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Definition
| personal selling and persuasive advertising |
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Term
| Audio cassettes--products in decline |
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Definition
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Term
| Promotional mix elements effective helping highly involved customers with complex buyer decisions |
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Definition
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Term
| Procter and gamble--Dish Dish Liquid--use TV, billboards, and radio--these are all associated with |
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Definition
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Term
| Companies with new brands have small markets spend proportionately more for ad/sale promotion compared to larger companies |
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Definition
| achieve certain minimum level of exposure to measureably affect purchase habits |
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Term
| How does advertising affect customers |
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Definition
| changes negative attitudes to positive |
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Term
| procter and gamble--children safe drinking water-employees teaching people around the world to purify water. this is an example of |
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Definition
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Term
| General Motors runs magazine encouraging purchases of Cadillac. What is this an example of? |
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Definition
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Term
| Edible arrangements-fruit cut to mimic flowers. Tried to convince people it's not a novelty product but a way to show someone how you feel-this is using |
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Definition
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Term
| Influence demand for specific brand of goods/service-has less info and more emotion-about brand name and recall |
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Definition
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Term
| Frito Lay-TV and print advertising-trying to get people to buy Frito stax over pringles |
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Definition
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Term
| Microsoft-"I'm tied to my desk era" is over |
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Definition
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Term
| Tilex mold and mildew-ads show it being applied to shower and mildew disappearing |
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Definition
| demonstration execution style |
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Term
| "Fresh lemon taste made easy"-realemon juice-what ad appeal is used |
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Definition
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Term
| sun trust bank ad shows woman filling her bird feeder and squirrels getting into the bird feeder-other investment bankers dip into your funds |
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Definition
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Term
| timely and geographically flexible |
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Definition
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Term
| manufacturer pays percentage of ad cost for an ad-a retailer places the manufacturers brand |
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Definition
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Term
| why would a retailer avoid the use of newspaper advertising |
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Definition
| little demographic selectivity |
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Term
| What has extreme market selectivity |
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Definition
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Term
| what is the advantage of TV and advertising |
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Definition
| ability to reach wide and diverse audiences |
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Term
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Definition
| flexible low cost medium that can take many forms |
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Term
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Definition
| offers short term incentive to buy |
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Term
| what are 2 types of sales promotion |
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Definition
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Term
| harper collins and sutter homes partnership and put neckhangers on bottle of wine for $2 off harper collins book. the neckhanger is an example of |
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Definition
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Term
| how do stores overcome low redemption rates on coupons |
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Definition
| marketers are doing all of these |
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Term
| Jane Ming purchased southern living and received a free cookbook. the free cookbook is an example of |
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Definition
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Term
| Hugo buys a 12oz soda. He gets a stamp on his card. for every eight stamps he gets a free soda. this is an example of |
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Definition
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Term
| Seagrams coolers asked bartenders in NYC to submit their own recipe and the winning recipe won prizes. What is this an example of |
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Definition
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Term
| comcast cable mailed CD to businesses that would benefit them. All of these businesses are prospects for comcast's services. this CD is an example of |
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Definition
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Term
| Maureen Kye was given a DVD of pirates of the carribean so she could suggest people buy it. the DVD is an exampleof |
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Definition
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Term
| knowledge business depend on repeat sales is basis of |
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Definition
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Term
| prospecting-ID of those firms and people most likely to buy sellers offerings |
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Definition
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Term
| morris hutch-selling a machine to a customer-"When would you like me to schedule the delivery of your new machine"-what's this an example of? |
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Definition
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Term
| Convenience, pricing objectives divided into 3 categories |
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Definition
| profit oriented, sales oriented, and status quo |
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Term
| Companies pricing objectives to meet competition or maintain existing prices |
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Definition
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Term
| hostlight industries-moderately priced motels-filling unused rooms |
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Definition
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Term
| determine what sales volume must be reached for a product before the company's total cost equal total revenue and no profits are earned |
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Definition
| price equilibrium analyses |
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Term
| limitation associated with break even analyses |
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Definition
| sometimes difficult to ascertain whether a cost is fixed or variable |
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