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| the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large(about ama,2014) |
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| a physical or internet location where sellers and buyers interact for the purpose of exchanging goods and services for another value, most often money |
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| the marketing an individual company does with its specific product to a targeted group of consumers |
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| large scale process that involves the flow of products(both goods and services)from companies to consumers in a way that satisfies supply and demand |
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| messaging you can touch, feel or view in a physical space. ie. Disney world is a place you can experience this |
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| the act of planning, implementing, monitoring and adjusting marketing efforts for an organization in an effort to provide value for customers |
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| the way the company goes about reaching the desired outcomes needed to do business. It involves variables such as the marketing mix, target market, positioning and marketing related expense |
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| the mix of product, price, place and promotion that is used to influence the target market for a product. This is known as the four ps of marketing. |
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| the amount or portion by which revenue from sales exceed cost in a business or the ratio or profitability calculated through net income divided by revenues or net profit divided by sales |
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| usually shown as the percentage of a total market belonging to a company. For example $1 million in sales in a market totaling $10 million is shown as a 10% market share: 1 divided by 10 |
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| a strategic planning tool used to analyze strengths, weaknesses opportunities and threats for an organization |
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| a scan that involves analyzing the external information that could impact the opportunities or threats that a company might encounter. It includes technology, regulatory, social, economic and competitive factors |
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| the study of total size, sex, territorial distribution, age, composition and other characteristics of human populations; the analysis of changes in the make up of a population |
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| the set of values, ideas and attitudes that are learned and shared among the members of the group |
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| the rules of behavior that are part of the ideology of the group. Norms tend to reflect the value of the group and specify those actions that are proper and those that are inappropriate as well as the rewards for adherence and punishment for nonconformity |
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| the study of the large economic systems of a country or region |
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| the study of the economic decisions and actions of individual people, companies, etc. |
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| An idealized market situation in which there are many sellers with similar products, all information is known to all market participants, and both buyers and sellers are so numerous that each is able to buy or sell any desired quantity without affecting the market price. |
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| A state of limited competition, where a market is supplied by a small number of firms and the choice of one firm affects the profit of the other firms. |
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| market situation in which a market owns one firm and has exclusive control of a trade in a commodity or service |
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| Foundational principles that define and guide an organization. |
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| The sought after state of the organization that reflects what the organization ultimately strives to be |
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| Defines the purpose of a company and answers the questions of what, who, and how |
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| The business orientation that involves creating value and satisfying consumer. |
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| A tool used to plan various elements of a company’s marketing strategies. |
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| internal factors of swot analysis |
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| strengths and weaknessess |
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| external factors of swot analysis |
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| controllable. product price place promotion |
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| uncontrollable; law & policies, demographics, social values, technology and economy |
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