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| ________ is(are) the most basic cause(s) of a person's wants and behavior. |
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| It is most accurate to say that marketers are always trying to spot ________ in order to discover new products that might be wanted |
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| Each culture contains smaller ________, or groups of people with shared value systems based on common life experiences and situations. |
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| ________ are society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors. |
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Term
| What is one way that social class is NOT measured |
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Definition
| number of children in the family |
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Term
| Many companies, such as JetBlue and Sony, enlist everyday consumers who are enthusiastic about their brands to become ________ who share their passion for a company's products with large circles of friends and acquaintances in return for insider knowledge and other rewards. |
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Term
| Facebook.com and YouTube are examples of ________. |
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Definition
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Term
| A ________ consists of the activities people are expected to perform according to the persons around them |
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| A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage, occupation, economic situation, lifestyle, and personality and self-concept. |
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| ________ is a person's pattern of living as expressed in his or her psychographics, including his or her activities, interests, and opinions. |
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Definition
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| All of the following make up a person's lifestyle EXCEPT ________. |
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Definition
| dissonance-reducing buying behavior |
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Term
| A customer's lifestyle can be measured using the AIO dimensions. What does AIO stand for? |
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Definition
| Activities, Interests, Opinions |
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Term
| ________ refers to the unique psychological characteristics that lead to relatively consistent and lasting responses to one's own environment. It is usually described in traits such as self-confidence, dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness. |
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Definition
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Term
| Researchers found that a number of well-known brands tended to be strongly associated with one particular trait, such as Jeep with "ruggedness." Which of the following terms would a marketer use to describe a specific mix of human traits that may be attributed to a particular brand? |
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Definition
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Term
| A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction. |
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Definition
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Term
| According to Freud's theories, people are ________ many of the psychological forces shaping their behavior. |
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Definition
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Term
| The term ________ refers to qualitative research designed to probe consumers' hidden, subconscious motivations. |
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Term
| Maslow's theory is that ________ can be arranged in a hierarchy. |
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Definition
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Term
| Which of the following is NOT part of Maslow's Hierarchy of Needs? |
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Definition
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Term
| What is the LEAST pressing in Maslow's Hierarchy of Needs? |
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Definition
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Term
| The buyer decision process consists of five stages. Which of the following is NOT one of these stages? |
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Definition
| variety-seeking buying behavior |
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Term
| The buying process starts with ________, in which the buyer recognizes a problem or need. |
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Definition
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Term
| If the consumer's drive is strong and a satisfying product is near at hand, the consumer is likely to buy it then. If not, the consumer may store the need in memory or undertake a(n) ________. |
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Definition
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Term
| The information sources that are most effective at influencing a consumer's purchase decision are ________. These sources legitimize or evaluate products for the buyer. |
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Definition
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Term
| Marketers describe the way the consumer processes information to arrive at brand choices as ________. |
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Definition
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Term
| Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. Which of the following is one of these factors? |
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Definition
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Term
| After purchasing a product, the consumer will be satisfied or dissatisfied and will engage in ________. |
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Definition
| in post-purchase behavior |
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Term
| The relationship between the consumer's expectations and the product's ________ determines whether the buyer is satisfied or dissatisfied with a purchase. |
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Definition
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Term
| Almost all major purchases result in ________, or discomfort caused by postpurchase conflict. |
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Definition
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Term
| Which of the following was NOT a negative stereotype about Americans traveling abroad? |
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Definition
| Common negative stereotypes: loud and obnoxious, don't know anything about the rest of the world, hug too much, ignorant, too patriotic |
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Term
| Which is NOT a part of culture? |
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Definition
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Term
| Which is NOT a part of culture? |
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Definition
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Term
| When advertisers show ads in a different country, what is the most common factor changed? |
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Definition
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Term
| Which of the following was an example of a ritual shown in class? |
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Definition
| Groups watching TV together |
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Term
| Which of the following is NOT an important cultural value? |
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Definition
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Term
| Which of the following is a popular international myth? |
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Definition
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Term
| Who was the speaker who talked about the Golden Circle Model? |
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Definition
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Term
| Which part of the Golden Circle Model relates to the company’s important values? |
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Definition
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Term
| What did the speaker say about how great leaders think and communicate? |
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Definition
| They start in the center of the circle |
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Term
| What did the speaker say about how others who are not great leaders think and communicate? |
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Definition
| They keep thing interesting |
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Term
| Brand personality is a mix of human traits attributed to a brand. Which of the following is NOT one of the five brand personality traits discussed in your text? |
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Definition
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Term
| A person's buying choices are influenced by four major psychological factors. Which is NOT one of these factors? |
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Definition
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Term
| ________ are groups to which an individual wishes to belong, as when a teenage basketball player hopes to play someday for the Los Angeles Lakers. |
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Definition
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Term
| ________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others. |
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Definition
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Term
| ________ describes changes in an individual's behavior arising from experience. |
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Definition
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Term
| Consumers learn about new products for the first time and make the decision to buy them during the ________. |
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Definition
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Term
| A ________ is defined as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. |
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Definition
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Term
| ________ are a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. |
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Definition
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Term
| Product is a key element in a company's ________, which may, at one extreme, consist of pure tangible goods or, at the other extreme, pure services. |
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Definition
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Term
| Product planners consider products and services on three levels. The most basic level is the ________, which addresses the question, "What is the buyer really buying?" |
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Definition
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Term
| The third level of a product that product planners consider is a(n) ________ around the core benefit and actual product that offers additional consumer services and benefits. |
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Definition
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Term
| Products and services fall into two broad classifications based on the types of consumers that use them. Which of the following is one of these broad classes? |
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Definition
| Industrial Products (based on the user)/Consumer Products (based on the ultimate user) |
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Term
| ________ are products and services bought by final consumers for personal consumption. These include convenience products, shopping products, specialty products, and unsought products. |
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Definition
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Term
| ________ are less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price, and style. Consumers spend much time and effort in gathering information and making comparisons about these products. |
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Definition
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Term
| ________ are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort. |
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Definition
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Term
| ________ are consumer products that the consumer either does not know about or knows about but does not normally think about buying. These products require a lot of advertising, personal selling, and other marketing efforts. |
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Definition
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Term
| A(n) ________ is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service. |
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Definition
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Term
| A ________ is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges. |
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Definition
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Term
| A ________ consists of all the product lines and items that a particular seller offers for sale. |
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Definition
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Term
| Product mix ________ refers to the number of different product lines the company carries. Procter & Gamble markets 250 brands organized into many product lines. |
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Definition
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Term
| Product mix ________ refers to the number of versions offered of each product in the line. Crest toothpaste comes in 13 varieties, ranging from Crest Multicare to Crest Baking Soda formulations. |
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Definition
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Term
| The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way. |
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Definition
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Term
| Service providers must consider four special service characteristics when designing marketing programs. Which is NOT one of these characteristics? |
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Definition
| characteristics ARE intangibility, variability, inseparability, and perishibility |
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Term
| ________ means that services cannot be seen, tasted, felt, heard, or smelled before they are bought. |
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Definition
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Term
| ________ means that services cannot be separated from their providers, whether the providers are people or machines. |
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Definition
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Term
| Relative advantage, compatibility, and complexity are examples of ________. |
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Definition
| product characteristics that influence rate of adoption |
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