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MKT 2020 Blair Midterm 2
OU MKT 2020 midterm 2
66
Marketing
Undergraduate 2
10/28/2013

Additional Marketing Flashcards

 


 

Cards

Term
________ is(are) the most basic cause(s) of a person's wants and behavior.
Definition
Culture
Term
It is most accurate to say that marketers are always trying to spot ________ in order to discover new products that might be wanted
Definition
cultural shifts
Term
Each culture contains smaller ________, or groups of people with shared value systems based on common life experiences and situations.
Definition
Subculture
Term
________ are society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors.
Definition
Social classes
Term
What is one way that social class is NOT measured
Definition
number of children in the family
Term
Many companies, such as JetBlue and Sony, enlist everyday consumers who are enthusiastic about their brands to become ________ who share their passion for a company's products with large circles of friends and acquaintances in return for insider knowledge and other rewards.
Definition
brand evangelists
Term
Facebook.com and YouTube are examples of ________.
Definition
social networks
Term
A ________ consists of the activities people are expected to perform according to the persons around them
Definition
role
Term
A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage, occupation, economic situation, lifestyle, and personality and self-concept.
Definition
personal characteristics
Term
________ is a person's pattern of living as expressed in his or her psychographics, including his or her activities, interests, and opinions.
Definition
Lifestyle
Term
All of the following make up a person's lifestyle EXCEPT ________.
Definition
dissonance-reducing buying behavior
Term
A customer's lifestyle can be measured using the AIO dimensions. What does AIO stand for?
Definition
Activities, Interests, Opinions
Term
________ refers to the unique psychological characteristics that lead to relatively consistent and lasting responses to one's own environment. It is usually described in traits such as self-confidence, dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness.
Definition
Personality
Term
Researchers found that a number of well-known brands tended to be strongly associated with one particular trait, such as Jeep with "ruggedness." Which of the following terms would a marketer use to describe a specific mix of human traits that may be attributed to a particular brand?
Definition
brand personality
Term
A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction.
Definition
motive
Term
According to Freud's theories, people are ________ many of the psychological forces shaping their behavior.
Definition
unaware of
Term
The term ________ refers to qualitative research designed to probe consumers' hidden, subconscious motivations.
Definition
motivation research
Term
Maslow's theory is that ________ can be arranged in a hierarchy.
Definition
human needs
Term
Which of the following is NOT part of Maslow's Hierarchy of Needs?
Definition
stimulus needs
Term
What is the LEAST pressing in Maslow's Hierarchy of Needs?
Definition
self-actualization needs
Term
The buyer decision process consists of five stages. Which of the following is NOT one of these stages?
Definition
variety-seeking buying behavior
Term
The buying process starts with ________, in which the buyer recognizes a problem or need.
Definition
need recognition
Term
If the consumer's drive is strong and a satisfying product is near at hand, the consumer is likely to buy it then. If not, the consumer may store the need in memory or undertake a(n) ________.
Definition
information search
Term
The information sources that are most effective at influencing a consumer's purchase decision are ________. These sources legitimize or evaluate products for the buyer.
Definition
personal sources
Term
Marketers describe the way the consumer processes information to arrive at brand choices as ________.
Definition
alternative evaluation
Term
Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. Which of the following is one of these factors?
Definition
attitude of others
Term
After purchasing a product, the consumer will be satisfied or dissatisfied and will engage in ________.
Definition
in post-purchase behavior
Term
The relationship between the consumer's expectations and the product's ________ determines whether the buyer is satisfied or dissatisfied with a purchase.
Definition
perceived performance
Term
Almost all major purchases result in ________, or discomfort caused by postpurchase conflict.
Definition
cognitive dissonance
Term
Which of the following was NOT a negative stereotype about Americans traveling abroad?
Definition
Common negative stereotypes: loud and obnoxious, don't know anything about the rest of the world, hug too much, ignorant, too patriotic
Term
Which is NOT a part of culture?
Definition
Intelligence
Term
Which is NOT a part of culture?
Definition
Happiness
Term
When advertisers show ads in a different country, what is the most common factor changed?
Definition
Language
Term
Which of the following was an example of a ritual shown in class?
Definition
Groups watching TV together
Term
Which of the following is NOT an important cultural value?
Definition
Safety
Term
Which of the following is a popular international myth?
Definition
Cinderella
Term
Who was the speaker who talked about the Golden Circle Model?
Definition

Simon Sinek

 

Term
Which part of the Golden Circle Model relates to the company’s important values?
Definition
The why circle
Term
What did the speaker say about how great leaders think and communicate?
Definition
They start in the center of the circle
Term
What did the speaker say about how others who are not great leaders think and communicate?
Definition
They keep thing interesting
Term
Brand personality is a mix of human traits attributed to a brand. Which of the following is NOT one of the five brand personality traits discussed in your text?
Definition
emotion
Term
A person's buying choices are influenced by four major psychological factors. Which is NOT one of these factors?
Definition
alternative evaluation
Term
________ are groups to which an individual wishes to belong, as when a teenage basketball player hopes to play someday for the Los Angeles Lakers.
Definition
Aspirational groups
Term
________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others.
Definition
Opinion leaders
Term
________ describes changes in an individual's behavior arising from experience.
Definition

Learning

 

Term
Consumers learn about new products for the first time and make the decision to buy them during the ________.
Definition
adoption process
Term
A ________ is defined as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.
Definition
product
Term
________ are a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.
Definition
services
Term
Product is a key element in a company's ________, which may, at one extreme, consist of pure tangible goods or, at the other extreme, pure services.
Definition
market offering
Term
Product planners consider products and services on three levels. The most basic level is the ________, which addresses the question, "What is the buyer really buying?"
Definition
core customer value
Term
The third level of a product that product planners consider is a(n) ________ around the core benefit and actual product that offers additional consumer services and benefits.
Definition
augmented product
Term
Products and services fall into two broad classifications based on the types of consumers that use them. Which of the following is one of these broad classes?
Definition
Industrial Products (based on the user)/Consumer Products (based on the ultimate user)
Term
________ are products and services bought by final consumers for personal consumption. These include convenience products, shopping products, specialty products, and unsought products.
Definition
consumer products
Term
________ are less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price, and style. Consumers spend much time and effort in gathering information and making comparisons about these products.
Definition
shopping products
Term
________ are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort.
Definition
specialty products
Term
________ are consumer products that the consumer either does not know about or knows about but does not normally think about buying. These products require a lot of advertising, personal selling, and other marketing efforts.
Definition
unsought products
Term
A(n) ________ is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service.
Definition
brand
Term
A ________ is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges.
Definition
product line
Term
A ________ consists of all the product lines and items that a particular seller offers for sale.
Definition
product mix
Term
Product mix ________ refers to the number of different product lines the company carries. Procter & Gamble markets 250 brands organized into many product lines.
Definition
product width
Term
Product mix ________ refers to the number of versions offered of each product in the line. Crest toothpaste comes in 13 varieties, ranging from Crest Multicare to Crest Baking Soda formulations.
Definition
product depth
Term
The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.
Definition
product consistency
Term
Service providers must consider four special service characteristics when designing marketing programs. Which is NOT one of these characteristics?
Definition
characteristics ARE intangibility, variability, inseparability, and perishibility
Term
________ means that services cannot be seen, tasted, felt, heard, or smelled before they are bought.
Definition
intangibility
Term
________ means that services cannot be separated from their providers, whether the providers are people or machines.
Definition
inseparable
Term
Relative advantage, compatibility, and complexity are examples of ________.
Definition
product characteristics that influence rate of adoption
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