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Definition
| A strong stimulus that encourages an action to reduce a need |
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Definition
| People who know all the facts and logically compare choices to get the greatest satisfaction from spending their time and money. |
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Definition
| Biological needs such as the need for food, drink, rest, and sex. |
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Definition
| Needs concerned with protection and physical well-being |
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Definition
| Needs concerned with love, friendship, status, and esteem;things that involve a person's interaction with others |
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Definition
| An individuals needs for personal satisfaction unrelated to what others think or do. |
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Definition
| How we gather and interpret information from the world around us. |
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Definition
| Our eyes and minds seek out only information that interests us. |
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Term
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Definition
| Tension caused by the uncertainty about the rightness of a decision. |
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Term
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Definition
| People screen out or modify ideas, messages, and information that conflict with previously learned attitudes and beliefs. |
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Term
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Definition
| People remember only what they want to remember. |
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Term
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Definition
| The analysis of a person's day-to-day pattern of living as expressed in that person's Activities, Interests, and Opinions--sometimes referred to as AIOs or lifestyle analysis |
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Term
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Definition
| When a consumer is willing to put some effort into deciding the best way to satisfy a need |
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Term
| Extensive Problem Solving |
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Definition
| The type of problem solving consumers use for a completely new or important need--when they put much effort into deciding how to satisfy it. |
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Term
| Routinized response behavior |
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Definition
| When consumers regularly select a particular way of satisfying a need when it occurs. |
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