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-Describes the incorporation of history and culture when studying media
-to describe the tradition of research that tried to call attention to the potential influences of communication technologies in addition to and apart from the content they convey. Medium theory focuses on the particular characteristics of each individual medium or of each particular type of medium |
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-Wrote of the history of the fur trade and relations with First Nations; what we come to understand as ‘Canada’ - its roads, railways, water routes - were dictated by the resource demands of empire elsewhere.
-media theorist |
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Definition
the search for and exploitation of specific raw commodities (or "staples") like fish, fur, lumber, agricultural products and minerals, created a regional economy in Canada
-For example, Innis claimed that the fur trade largely determined Canadian boundaries. The importance of fur as a staple product resulted, notably, in the northern half of the continent remaining British. Even though Canada had declared its independence from the colonial power, it remained dependent on Britain for trade.
-While Canada was aggressively farming wheat, cutting logs, fishing and trapping for fur, it was not producing anything from these raw materials and was therefore forced to import finished products. As Innis saw it, this situation prohibited economic growth. The endless search for and exploitation of staples also led to the creation of institutions and formed the political culture of the nation and its regions
-As a result, Canada will always be an unstable and dependent nation, on the periphery of the main powers, and dedicated to the maintenance and continued exploitability of her natural resources. |
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-includeds durable medium (clay stone)
-does not encourage territorial expansion
-also includes oral culture which encourages a small community, tribal
-long lasting
-maintain memories and values
-concerned with religion/moral
-centripel force |
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-light and portable
-encourages colonization and expansion
-(railway, radio, phones, printing press..)
-associated with centralized governments
-rise of science and tech knowledge
-centrifugal |
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