Term
| The three components of a decision |
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Definition
| There are some options, there is a measure, there is a decision rule |
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Term
| What to do when there are multiple measure |
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Definition
| you have to combine information on the multiple measure into one measure: "better than." |
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Term
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Definition
| an equation used to combine multiple measures into one. ie skittles example |
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Term
| The first rule of decision making |
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Definition
| don't panic! remember the three things |
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Term
| What makes a good decision? |
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Definition
| it yields high future returns from investments, and does not take long to make. |
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Term
| when do you know your decision is good? |
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Definition
| you usually don't know when the decision you made was the one that yielded the best return |
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Term
| How do people know how to make decisions? |
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Definition
| People need to learn how to make business decisions. |
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Term
| How is decision making different from running a business process? |
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Definition
| Business processes are usually fairly well defined. You know what to do and when to do it. You often know whether or not it succeeded or not. In decision making there is uncertainty and risk. There are unknowns. There are things you never know, like the value of a forgone opportunity. |
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Term
| The three components of a decision |
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Definition
| There are some options, there is a measure, there is a decision rule |
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Term
| How is decision making different from running a business process? |
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Definition
| Business processes are usually fairly well defined. You know what to do and when to do it. You often know whether or not it succeeded or not. In decision making there is uncertainty and risk. There are unknowns. There are things you never know, like the value of a forgone opportunity. |
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Term
| How do you evaluate decision quality? |
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Definition
| look at the decision process |
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Term
| why is it good to be worried about decision making? |
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Definition
| it means that you take it seriously |
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Term
| examples of measures of success |
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Definition
| speed, sales, accuracy, customer complaints |
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Term
| Where can you find information about success measures? |
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Definition
| in the order system database |
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Term
| what should you do when something relevant happens towards a success measure |
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Definition
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Term
| How can managers remember something about a success measure? |
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Definition
| cut and paste it into a word document |
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Term
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Definition
| a way to create an IS, through repeated cycles of construction and evaluation |
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Term
| What is one of the most important things managers do? |
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Definition
| Choosing measures of employee sucesss |
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Term
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Definition
| create a reward system for CSR's that supports the Dog House's goals. |
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Term
| What do people use to simplify decision making? |
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Definition
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Term
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Definition
| Going down a list of options and stop after the first one that's acceptable |
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Term
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Definition
| When one of the options is shown more often, which makes the decision maker think that it more common. Murder/Suicide example. |
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Term
| What should you do if a statistic is important to a decision? |
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Definition
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Term
| Regression towards the mean |
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Definition
| When you praise someone after they do something unusually well, their performance is worse next time. |
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Term
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Definition
| whining and complaining about things in order to get raises. If proper decision making is not used weaseling can have an effect on the decision. It is in a company's best interest to use the decision making process and avoid weaseling. The ambiguity of decision making gives unscrupulous people many weaseling opportunities. |
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Term
| Fundamental Attribution error |
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Definition
| people have an unjustified tendency to assume that a person's actions depend on what "kind" of person that person is rather than on the social and environmental forces influencing the person |
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Term
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Definition
| a simplified description of something.The model simulates the real system. The better the description of the thing that modeling software has, the more the software will act like the real thing. |
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Term
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Definition
| It's some value that affects how the model runs over time. |
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Term
| What do simulation models allow? |
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Definition
| "what if" tests at low cost. |
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Term
| What models are more accurate of complex systems? |
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Definition
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Term
| Probabilistic simulation model |
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Definition
| a model that contains random elements |
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Term
| A deterministic simulation model |
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Definition
| a model that contains no random elements |
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Term
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Definition
| a model that gives you the best answer all the time, but only for a limited set of situations. They involve more math, sometimes calculus. |
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Term
| Statistical Analysis Helps? |
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Definition
| reveal the implications of data for a business. It helps people understand differences between things. |
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Term
| What the first thing you should do with data? |
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Definition
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Term
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Definition
| A statistical technique that finds the equation of the line that best fits the data set. |
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Term
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Definition
| Used to smooth out the jaggedness of data. |
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Term
| How was Sara able to figure out what was going on? |
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Definition
1)her considerable knowledge and skill
2)the data available to her
3) the technology that could help her access and analyze
4)her social network |
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Term
| Some IT related components for statistical analysis |
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Definition
Some way to accumulate order data over time.
A tool to extract that data.
A tool for mathematical modeling and statistical analysis. |
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Term
| What are the three things to note? |
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Definition
1)setting all this up costs money, and requires commitment from management.
2)Sara has to have the motivation and skill to use the tools.
3)the tools need to be flexible. |
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Term
| Where can the data be obtained for statistical analysis? |
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Definition
| The ordering system database |
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Term
| Why might the database designed for support transaction processing not be good for decision work? |
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Definition
1) The order database doesn't contain data for more than a year or two.
2) Interference. If the live database was used it might interfere with order taking.
3) It might not have everything needed. |
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Term
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Definition
| one or more databases that aggregate data across time, used for decision making. |
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Term
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Definition
| software that copies data from the live TPS database into the data warehouse. |
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Term
| Why isn't data redundancy an issue for data warehouses? |
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Definition
| Because they are not going to be updated. It is about the past. |
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Term
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Definition
| software that helps the other software exchange data. |
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Term
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Definition
a toolkit of different software. The tools in a DST have to be able to exchange data with each other. That's very important for DSTs, so vendors spend time getting it right.
Some tools can exchange data directly. Excel and Access, for example. |
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Term
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Definition
| Online analytical processing.OLAP helps decision makers (DMs) use data from relational databases more easily. |
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Term
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Definition
| a single table containing all of the sales data. Each Row is a fact |
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Term
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Definition
| something we want to know about a fact. For example, unit price is a measure. Some measures are just attributes of a fact, pulled straight from the fact table. |
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Term
| What is the difference between a dimension and a measure? |
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Definition
| A dimension is a general characteristic of a fact, like the time when a sale took place. A measure is a way of expressing a value on a dimension, like which quarter it was in, which month, which day, etc. |
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Term
| Professional Relationship |
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Definition
| The more Georgia and Brandon get to know each others' jobs, goals, and capabilities, the easier it will be for them to work together. And you can see that their working together has benefits for the company. |
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Term
| Star Schema or snowflake schema or data cubes |
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Definition
| http://www.mis-book.com/img/wiki_up/decisions/star.gif |
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Term
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Definition
| an extra table that adds information to a fact table. |
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Term
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Definition
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Term
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Definition
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Term
| OLAP's most common query language |
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Definition
| MDX (Multi-Dimensional eXpressions. It's results tend to be richer and more open to interaction and exploration than SQL. |
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Term
| How is the output table created in an OLAP query? |
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Definition
| The table is created by processing the fact table, using the dimensions specified in the query. |
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Term
| Many web sites are primarily? |
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Definition
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Term
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Definition
| a tool that helps buyers choose products that will give them the most benefit. |
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Term
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Definition
| Content Management system. It is a program that makes it easier to manage websites. A CMS is made up of one or more programs on a Web server. When a user wants a page, the CMS assembles the page from (1) templates and (2) content that is (usually) stored in a database. |
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Term
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Definition
| refers more to a purpose an IS serves, rather than an all-or-nothing category. |
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Term
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Definition
| An IS should be whatever it needs to be to support a business. |
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Term
| Types of self service information centers |
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Definition
| online tutorials, troubleshooting tips, manuals, and usage tips, User forums and videos. |
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Term
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Definition
Each HTML page is a single file, with nothing shared between them.
A static Web site is the easiest to create, but the hardest to manage over the long term. |
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Term
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Definition
| The templates contain the repeated elements, like the menus. The templates are applied to every page, Rather than recreating the repeated elements on every page. If the templates change, then all pages that use the templates change. |
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Term
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Definition
| Cascading Style Sheet. A method of templating that lets you store formatting information, like colors and fonts, separately from page content. With CSS, formatting information can be stored in a separate file. HTML files have a link to the CSS file. |
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Term
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Definition
| CMS Matrix is for people who know what features they need, more or less, and want to find a product that fits. |
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Term
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Definition
| The templates contain the repeated elements, like the menus. The templates are applied to every page, Rather than recreating the repeated elements on every page. If the templates change, then all pages that use the templates change. |
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Term
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Definition
| the primary program code for CMS's |
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Term
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Definition
| a set of links or buttons that gives users access to the main parts of the site |
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Term
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Definition
| There is only one person (or maybe a few people) with the authority to change the Web site. All material is sent to that central point. |
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Term
| Distributed editing approach |
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Definition
| People in different areas of the firm edit content directly. People in different part of the company would have access to different parts of the site. |
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Term
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Definition
| a set of rules for writing something. |
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Term
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Definition
| WYSIWYG" stands for "what you see is what you get." A WYSIWYG editor is more like a word processor. When you make a heading, you see big, bold text, etc. |
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Term
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Definition
It takes time (and therefore money) to install and configure a CMS
CMS templating systems often have limits, particularly when it comes to site aesthetics. |
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Term
| why are home pages so important? |
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Definition
| because if the home page doesn't grab you, you might leave immediately. |
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Term
| The third option of updating site content |
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Definition
| Use a CMS. You could have tech people get all of the technical stuff right. And the other people could maintain the content they're expert in. The marketers could maintain the product information, the lawyers could maintain the legal information, and so on. This uses everyone's time well. |
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Term
| The two typical uses for Document Centers |
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Definition
| Marketing and self-service |
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Term
| Types of marketing messages |
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Definition
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Term
| Types of marketing messages |
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Definition
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Term
| How are Marketing sites organized? |
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Definition
| Marketing sites are often synchronized with a firm's other marketing material. Such consistency helps build brand identity. |
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Term
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Definition
| the benefit/cost ratio of their purchases. A buyer decision tool is a tool that helps buyers choose products that will give them the most benefit. |
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Term
| what is the most difficult aspect of running a web site? |
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Definition
| keeping it up to date. The people who know what content should be on the site are scattered across the company. And they don't know much about Web technology. There could be hundreds of people across the firm who want to get information onto the site. |
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