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MIS Exam 1
RAS, Porter's Model, CAST, Network Effects, CAS, IT Development and Evolution, Software Ecosystem
116
Management
Undergraduate 1
09/23/2013

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Term
Disruption
Definition
increases as innovation increases
Term
innovator's dilemma
give an example
who has overcome this?
Definition
"living on the edge of chaos"
how to innovate your business and create new strategies w/o diverting too many of your resources away from operations

Apple has solved this problem. Instead of focusing on profits, they focused on products. They are focused on innovating new products and services rather than strictly focusing on how to continue what they already do
Term
What is the concept of "discontinuity" tell us about long term survival of companies?
Definition
discontinuity is the idea that markets and corporations are forever changing, and that to keep up you have to be willing to adapt and fail
Term
How has IT evolved over the years and how has it transform and disrupt the world?
Definition
Term
What characteristics of digital products change the way businesses compete?
Definition
Term
path dependence
Definition
small random changes can lead to radically different outcomes-- 'butterfly effect'
Term
punctuated equilibrium
Definition
long periods where nothing happens filled by short revolutionary transitions
ex- kodak, newspaper industry
Term
moore's law
Definition
"chip performance doubles every 18 months"
another way to look at it is that chips that are as fast as today's chips will be available in 18 months for half the price
OR
that in 18 months time you'll be able to purchase technology that's twice as fast or holds twice as much information for the same price
Term
semi-conductor
Definition
a substance such as silicon dioxide used inside most computer chips that is capable of enabling as well as inhibiting the flow of electricity. computer chips are sometimes called semi-conductors
Term
continuity
Definition
things continuing ?
Term
market capitalization
Definition
Term
cannibalization
Definition
creating a product that will end up damaging your sales or development of a current product or service
ex- kodak didn't further develop the digital camera because it didn't want to destroy it's film sales
Term
cultural lock-in
Definition
the inability to change corporate processes such as the rules of thumb for decision making, control processes or the information used for decision making, in the face of clear market threats
Term
mental models
Definition
Term
waves of _____'s Law
Definition
5 waves of MOORE'S Law: 60's, 70's, 80's (personal computers), 90's (internet computing), climaxing in the 2000's with ubiquitous computing
Term
complex adaptive system
Definition
a dynamic network of many agents acting in parallel, constantly acting and reacting to what the other agents are doing. control tends to be highly dispersed and decentralized. If there is to be any cohesive behavior it must arrive from competition or collaboration of the agents themselves. The overall behavior of the system is the result of the huge number of decisions made every moment by many individual agents.
Term
characteristics of CAS
Definition
1. large number of different elements
2. no one element understands the whole system
3. have rich interaction
4. operate in an open system, one of many
5. operate far from equilibrium
6.any agent can influence and be influenced by other agents
7. demonstrate emergent behavior
8. affected by positive or negative feedback loops
Term
in a ______ system, many and any agents can influence the system
Definition
OPEN SYSTEM
Term
give an example of one agent influencing others in a CAS
Definition
Apple and Google lowering app-creating restrictions
Term
give an example of a feedback loop:
Definition
the continuous loop of more xbox games being made, resulting in less ps2 games being made, resulting in less people buying ps2s, resulting in more people buying xboxes, resulting more xbox games to be made
Term
COMPLETE LIST OF CAS CHARACTERISTICS
Definition
Term
what is co-evolution in business?
Give an example
Definition
ex- facebook increasing privacy settings, google plus soon after offering users expanded privacy settings
Term
emergence
Definition
Term
complex diversity
Definition
using a bunch of different people and perspective to generate new challenging perspectives to overcome culture lock
Term
theory
Definition
model of how the world works
Term
strategies
Definition
plan, method, or series of maneuvers to obtain a specific goal
Term
theory v. strategies
Definition
if you believe in a theory, then a strategy to cope with events
Term
tactics
Definition
specific actions for reaching strategic goals
Term
actions
Definition
detailed, day to day steps to achieving tactics
Term
______ reflect knowledge of the complex system
Definition
Strategies reflect knowledge of the complex system
Term
fitness model
Definition
a 3D model that represents the possible strategies and resulting outcomes one can take. it is always changing
Term
wisdom of crowds
Definition
more minds are better than one
Term
why find new peaks?
Definition
as the environment changes, the potential of your strategy changes
Term
how do you find new peaks?
Definition
1. keep moving
2. send out lots of scouts
3. mix short/long jumps
Term
how do you survive a constantly adapting business world?
Definition
create and employ a population of diverse strategies
Term
bottom-up leadership
give an example
Definition
making decisions from the 'bottom' of management. Crowdsourcing and involving multiple, diverse persepectives. Leadership approach of choice in a RAS system.
Best Buy's Blue shirt Christmas gift card sales predictions
Term
what are Robust Adaptive Strategies?
Give an example.
Definition
Microsoft winning the OS War of '88
Term
what characteristics of CAS affect RAS?
Definition
1. contain large number of elements
2. open system- one of many
3. many interactions in which we learn from one another
4. strategy is dependent upon knowledge of system
Term
top-down leadership
Definition
following a single leader such as a CEO. makes diversifying extremely difficult
Term
Small experiments
Definition
these are the multiple trial and error ventures that businesses take in order to test the effectiveness and ultimately evaluate the worth of new strategies
Term
operational effectiveness
Definition
performing similar tasks better than rivals, easy to match. although this promotes 'sameness' and fosters a resistance to innovation, it is a necessary component of a firm
Term
strategic postioning
Definition
performing the same tasks in a different way or performing different tasks, difficult to match
Term
straddling
Definition
when a business attempts to match the benefits of a successful position while maintaining its current position
Term
value chain
Definition
the set of activities through which a product or service is created and delivered to customers
Term
MIS 302F in one slide....
Definition
1. Industry Structure
2. Competitive strategies
3. value chain
4. business processes
5. information services
Term
Porter's Five Forces Model
Definition
an externally focused model that evaluates a firm's position within an industry based on
1. potential for new entrants
2. power of suppliers
3. rivalry of existing competitors
4. power of buyers
5. threat of substitute products or services
Term
sustainable competitive advantage
Definition
the ability to consistently out perform industry peers
Term
how do firms compete?
Definition
through operational effectiveness or strategic positioning
Term
to maintain a sustainable competitive advantage a firm must maintain a set of exploitable resources with these four requirements:
Definition
1. valuable
2. rare
3. imperfectably imitable
4. non-substitutionable
Term
porter's competitive strategy
Definition
an internally focused model that stresses the importance of strategic positioning and being different from competitors
Term
porter's value chain model
Definition
internally focused on evaluating how we produce/deliver goods/services. evaluated on whether the product or the service is unique and thus valuable
Term
primary components of value chains
Definition
touch the product, there are five aspects:
1. inbound logistics
2. operations
3. outbound logistics
4. marketing/sales
5. services
Term
secondary component of value chains
Definition
don't touch the product, include:
1. firm infrastructure
2. Human resource management
3. technology/research and development
4. procurement
Term
barriers to entry
Definition
1. brand
2. differentiation
3. patents
4. scales
5. distribution channels
Term
brand
Definition
the symbolic embodiment of all the information that is connected with a product/service
Term
switching costs
Definition
costs incurred when a customer switches from one product to another (aka lock-in)
Term
network effects
Definition
the value of a network increases as the number of users increases
Term
information asymmetry
give an example
Definition
when someone has all the information and thus all the power
ex- pre-internet era car dealerships had all the power, putting customers at a disadvantage
Term
transparency
Definition
the cure for information asymmetry, when information is available to all
Term
price and scope chart
Definition
you can choose to be industry wide or focused on one area, you can low cost or differentiated, or a combination. however, your proximity to other companies on the chart directly correlates to how much you will compete with them
Term
inbound logistics
Definition
the raw materials that go into producing a product or service
Term
operations
Definition
turning resources into products
Term
outbound logistics
Definition
getting the product to the costomers
Term
marketing and sales
Definition
how you sell your product
Term
components of value chain
Definition
1. in/outbound logistics
2. operations
3. marketing and sales
4. service
Term
vertical integration
Definition
taking control of more parts of your value chain, 'from field to shelf'
Term
horizontal integration
Definition
Term
metclaf's law
Definition
network effects; value of a network = (# of users)^2
coined by bob metclaf, UT prof, inventor of the ethernet
Term
sources of a network's value
Definition
1. exchange
2. staying power
3. complementary benefits
Term
exchange
Definition
something is exchanged between users
ex- instant messaging has a high exchange value because as more people join you are able to communicate with a greater number of people in your network
Term
staying power
Definition
having high switching costs so that you create a customer base of 'barnacles'
includes aspects such as invested time, learning time, etc.
Term
complimentary benefits
Definition
another product or service that adds additional value to your product or service. create a positive feedback loop, which lowers the amount of complimentary benefits available to your competitors.
complementary benefits are a bottom up approach
Term
software's role in industry
Definition
to make the value chain more efficient, remember: strategy is more important than technology. we don't just create technology for shits and giggles
Term
platforms
Definition
products and services that allow for development and innovation of software products and other complimentary goods.
Term
one-sided market
give an example
Definition
derive most of their value from a single user group
ex- AIM
Term
two-sided market
give an example
Definition
derive their value from two groups of users (aka cross-side exchange)
more sellers=more buyers, more buyers=more sellers. creates a positive feedback loop
ex- eBay
Term
network effects trigger
Definition
fierce competition and scenarios where the best product doesn't always win
Term
tipping point
Definition
the point at which one winner could take all
Term
how do you increase the number of buyers?
Definition
encourage people to make more complimentary benefits for your product, focus and invest on one side of a two sided market and the other side will follow growth
Term
technological leapfrogging
Definition
when a product's technical functionality surpassing your rivals by an incredible amount enough to out weigh possible switching costs
Term
cross-side exchange benefit
Definition
Term
konana's ecosystem model
Definition
1.hardware
2.operating system
3. application
4. user
Term
marginal cost of software
Definition
because no raw materials are used in the production of one additional unit, this cost is zero
Term
how would you threaten microsoft?
Definition
1. substitution
2. hold-up (litigation)
3. security- everyone is after the big guy
4. less online network (?)
Term
innovator's dilemma
Definition
1. no immediate threat
2. easy to continue what you're good at
3. short-term profitability
4. cultural lock-in
Term
how do you make money on the free OSS
Definition
by selling support and consulting
Term
benefits of open source
Definition
1. lowering computing allows for more small firms to enter the industry
2. more reliable, secure computing lowers the cost for all users
3. diverts costs that would otherwise be spent on fixed costs so that these costs can now be spent on innovation or other more competitive initiatives
Term
arguments against open source
Definition
1. some systems have a higher TCO (total cost of ownership)
2. some think its complicated to install/manage
3. legality/licensing concerns
Term
software suite
Definition
Term
operating system
Definition
Term
total cost of ownership
Definition
all the costs incurred from owning something.
ex- owning a car includes the cost of gas, insurance, and maintenance
Term
LAMP
Definition
Term
scalability
Definition
Term
what made microsoft so profitable?
Definition
1. partnering with OEM (IBM)
2. ISV (independent software vendors)
3. complimentary benefits
4. lock-in created by upgrades
5. bundling
6. network effects
Term
firms with __________ can leverage network effects to take over prior market leaders.
Definition
large market shares
Term
it's imperative to _______ in markets influenced by market effects
Definition
move first
Term
blue ocean
Definition
instead of going into shark infested water, this occurs when a firm evaluates the industry before they enter it and choose to go into an area that is unoccupied and thus offers little competition
ex- wii taking the gaming industry to older folks, women, young children. all groups who had previously been alienated or ignored by the industry
Term
prediction market
Definition
technique used for leveraging wisdom of crowds polling a diverse crowd and aggregating options in order to form a forecast of eventual outcomes
Term
qualities of a 'smart' crowd
Definition
1. diverse
2. decentralized
3. offer a collective verdict
4. be independent
Term
fast follower problem
Definition
when savvy rivals observe a competitor, learn from their mistakes and achievements, then enter the market quickly with a comparable or better product at a lower cost
Term
why is technology not a source of competitive advantage?
Definition
this is not a source of competitive advantage because it can be matched so quickly
Term
Porter's claim in regard to strategy
Definition
"fundamentally about being different"
Term
what is the benefit of resource-based thinking?
Definition
the benefit of this mindset is that you can evaluate your position and resist entering an industry just because it is experiencing growth
Term
leveraging technology
Definition
using technology to create competitive assets or ways of doing business that are difficult for others to copy
Term
a firm can strengthen their strategic position by________
Definition
by leveraging assets that reinforce each other a firm can strengthen this
Term
imitation-resistant value chain
Definition
a unique way of doing business that usually involves technology and is difficult for competitors to match
Term
viral marketing
Definition
leveraging consumers to promote a product, important aspect of building up a company's brand
ex- sharing a company's page on FB
Term
scale advantages
Definition
advantages related to size. involve economies of scale, or being able to spread costs across increasing units of production or consumer base.
Term
scalable
Definition
being able to efficiently utilize economies of scale
Term
a growing firm gains ________ with suppliers and buyers
Definition
a growing firm gains bargaining powers with these groups
Term
sources of switching costs
Definition
1. learning costs
2. information and data
3. financial commitment
4. contractual commitments
6. search cost
7. loyalty programs
Term
commodities
Definition
products or services that are nearly identical that are offered from a number of different firms
Term
how do you break a commodity trap?
Definition
leverage technology to differentiate your product/service
Term
what roles can data play?
Definition
data can increase switching costs by providing more accurate forecasts or product demands depending on the number of users
ex- unwilliness to re-enter information after already making an account on netflix
data can also allow firms to differentiate
ex- amazon customizing your homepage based on buying records
Term
distribution channels
Definition
the ways goods or services make it to your customer. you can also recruit customers to enhance these channels
ex- offering a cut of the sales to people who allow you to advertise on their site
Term
affiliates
Definition
third parties who promote your product for a cut of the profit, play a role in promoting distribution channels
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