Term
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Definition
| The live or indirect view of the real world augmented by computer-based data |
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Term
| Business intelligence system |
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Definition
| An information system that supports business processes by consolidating and analyzing data in a large database to help users create information |
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Definition
| SAP software that analyzes the data |
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Definition
| Web site data that describes a customer's clicking behavior |
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Definition
| Unsupervised data mining analysis that identifies groups of entities that have similar characteristics |
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Definition
| The selling of related products |
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Definition
| Has the same activities as the Reporting process. However, in the Analysis activity the statistics used are much more sophisticated and complex. |
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Term
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Definition
| Facilities that prepare, store, and manage data specifically for reporting and data mining |
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Term
| Decision support systems (DSS) |
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Definition
| An information system used in support of decision making |
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Term
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Definition
| A hierarchical arrangement of criteria that predict a classification or a value |
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Definition
| An electronic display that is customized for a particular user |
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Definition
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Term
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Definition
| To further divide the data into more detail |
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Term
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Definition
| The level of detail of the data and it can be too fine or too coarse |
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Term
| Market basket analysis (MBA) |
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Definition
| Determines sales patterns |
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Term
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Definition
| A presentation of an OLAP measure with associated dimensions |
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Term
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Definition
| A characteristic or attribute of a measure |
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Term
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Definition
| The data item of interest |
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Term
| Online analytical processing (OLAP) |
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Definition
| An interactive type of reporting analysis that provides the ability to sum, count, average, and perform other simple arithmetic operations on groups of data |
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Term
| Online transactional processing (OLTP) |
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Definition
| An operational process that uses an information system for the processing and reporting of day-to-day operational events |
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Term
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Definition
| A data store that contains data produced and consumed by operational processes |
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Term
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Definition
| Measures the impact of a set of variables on another variable |
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Definition
| Creates structured reports and delivers those reports to users |
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Definition
| Analyzes and ranks customers according to their purchase patterns |
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Term
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Definition
| Analysts develop a model prior to the analysis and apply statistical analyses to the data to estimate parameters of the model |
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Term
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Definition
| Analysts do not create a model or hypothesis before running the analysis |
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Term
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Definition
| The creation of images or diagrams that communicate a message |
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