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| Searches an organization's Web site and inserts ads that match content on that site |
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| Google's popular pay-per-click advertising product |
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| The process whereby an information system verifies(validates)a user |
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| The investment of resources for future profit |
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| The ratio of the number of customers who eventually purchased divided by the number who visisted |
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| The process by which organizations use Web 2.0 technologies such as user-generated content to outsource a task that traditionally is done by an employee to a large, undefined group of people |
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| Enables users to tag Web sites, create lists of sites, and share those lists with other users |
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| Allows users to share votes on Web articles with other users |
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| The application of Web 2.0 technologies to business use |
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| A mobile Web application, allows registered users to connect with friends and share their location |
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| A Web 2.0 program from Google that enabled businesses to collect Web traffic data on their Web sites |
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| The investment in human knowledge and skills for future profit |
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| Integrates customer location data into marketing activities |
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| The combining of output from two or more Web sites into a single user experience |
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| Are an extension of bad reviews where prosumers revolt and use an organization's site in damaging ways |
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| User who contribute to the site |
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| The investment in social relations with the expectation of benefits in the marketplace |
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| A network of personal interdependencies, such as friendships, common interests, or kinship, on a social media application |
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| Any web application that depends on user-generated content(UGC). |
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| A Web-based information system used to help monitor and track mentions of products and brands on social media platforms |
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| Strength of a relationship |
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| The likelihood that a person or other organization in the relationship will do something that benefits the organization |
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| Refers to investments into resources such as factories, machines, manufacturing equipment, and the like |
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| Publically available content created by end users |
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| Shared and promoted by individuals on social media outlets |
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| Generally refers to a loose grouping of capabilities, technologies, business models, and philosophies |
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