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| a point of view, a judgement that someone else may dispute |
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| Easy to find fault, social science is more so that physical |
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| we have ideas about how others are likely to behave with and toward us in different situations |
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| most aphorisms or cliches about human social behavior |
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| an abstract concept that we would like to measure |
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| the set of procedures we use to measure or manipulate a construct |
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| a falsifiable statement of the assocation between two or more constructs |
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| some constructs are identifies as causes of others |
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| a set of interrelated hypotheses that is used to explain a phenomenon and make predictions about associations among constructs relevant to the phenomenon |
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| comparing hypotheses to make sure they are logically consisten with other hypotheses we hold |
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| experts we turn to to determine what hypotheses make sense in our casual observation of social behavior |
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| appeal to the wisdom of our peers |
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| we compare the behaviors of ourselves and others |
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| instances or events that confirm our hypothesis |
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| observation that is systematic in attempting to avoid bias |
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| the assumption that all constructs of interest can indeed be measured or observed |
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| empirical research must repeatedly reveal the same conclusions when conducted independently by different researchers |
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