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| the use of print, graphics, or videos to persuade people to buy a product or use a service |
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| bandwagon, avant-garde, facts & figures, testimonial, transfer |
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| to study details of a work to identify essential features or meaning |
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| : the methods a writer uses to develop characters; for example, through description, actions, and dialogue |
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| reasoning or facts given in opposition to an argument |
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| a discussion involving opposing points of view; v. to present the sides of an argument by discussing opposing points |
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| A short essay in which a publication, or someone speaking for a publication, expresses an opinion or takes a stand on an issue |
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| the stories, traditions, sayings, and customs of a culture or a society |
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| a distinct piece of action as in an episode in a story or a play. More than one incident may make up an event. |
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| the process of receiving a message and making meaning of it from verbal and nonverbal cues |
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| the various means of mass communication, such as radio, television, newspapers, and magazines |
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| a figure of speech in which the words seem to contradict each other; for example, “dark light” |
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| the sequence of related events that make up a story or novel |
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| : a question asked to emphasize a point or create an effect; no answer is expected |
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| a consistent pattern of end rhyme throughout a poem |
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| words or information that appeal to the five senses |
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| process of sharing information, ideas, and emotions using verbal and nonverbal means of communication |
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| the use of symbols (an object, a person, or a place that stands for something else) |
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| the central idea, message, or purpose of a literary work |
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| a writer’s or speaker’s attitude toward a subject |
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| words or phrases that connect ideas, details, or events in writing |
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| to make it appear that everyone is doing, buying, or thinking this way |
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| to make it appear that only the cool/select group does, says, or thinks this way |
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| celebrities or regular people endorsing (support/approve) the product |
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| provable statements and numbers |
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| to get you to associate the good feelings created in the ad with the product. |
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