Setting bids for individual keywords will override the default bids set at the ad group level.

True

If a Bing Ads advertiser has a base bid of $1.00 and is bidding incrementally for 20% female, and 30% for California, what would their bid be for a female searching from Beverly Hills, CA?

$1.56

What is the difference between Current bid (Max CPC) and Actual CPC?

Current bid (Max CPC) is the maximum bid the advertiser is willing to pay for a keyword and Actual CPC is the price that was actually paid for that click

With Bing Ads, the maximum bid must be the same for all keywords.

False

If the keyword delivery status is set to Disapproved, how does it influence ad delivery?

Keyword is disapproved as result of editorial violation; therefore it is not displaying any ads.

the following are possible keyword delivery status?

Mainline can consist of up to how many positions?

The following are possible campaign delivery status?

Which of the following attributes CANNOT be edited when making changes to campaigns at the campaign level in Bing Ads?

Time zone

How do incremental bids affect the display of an ad?

They increase or decrease the likelihood that ads are displayed in a better position to search users who meet the targeting criteria.

The ad text can have up to how many characters in a text ad?

When creating a text ad in Bing Ads, what is the ad title character maximum?

Which of the following attributes is NOT managed at the ad group level?

Time zone

In Bing Ads UI you can update your campaign targeting options by selecting your campaign and navigating to:

Settings

The following statement(s) are true about the Bing Ads daily and monthly budgets?

Monthly Budgets replenish on the first day of every month.

Budgets are consumed on a 'first click – first served' basis among the ad groups they contain.

Daily Budgets replenish on the next day

If a Bing Ads advertiser sets their daily or monthly budget too low, what might happen regardless of the budget option chosen?

Bing Ads advertiser campaigns status may change to: Campaign Out of Budget

Bing Ads advertisers may show the alert: Limited by Budget

What does it mean if your ad group status is set to Draft Ad Group?

The ad group creation was not completed successfully

How does Bing Ads determine the geographic location of the person performing the search?

IP address

If an advertiser does not want to monitor their campaign budget each day, which budget option helps reduce the chance that their budget is depleted before the end of the day?

Daily Standard

How does Bing Ads determine the age and gender of the person performing the search?

The monthly or daily campaign budget limit has been reached.

A Bing Ads advertiser wants an ad to display for the keyword "cabernet sauvignon"- only if the search query matches the keywords in exactly the same order and without any other words present in the query. Which keyword match option is the best choice?

Exact

If the advertiser wants to target their ads and remove any possibility of unproductive clicks, which match type is the best choice?

Exact

If a Bing Ads advertiser is using the term "drug experiment" in the keyword list and does not want to show for "experiment drug", what match type(s) should be used?

Phrase & Exact

Which search terms will bring up the ad associated with the broad match keyword "San Diego Zoo"?

What is a negative keyword?

Keywords or phrases applied to a Bing Ads campaign or adGroup, with the goal to prevent an ad from showing up in search queries that are unrelated to the website content.

Which match type does the following describe:

Phrase

If an advertiser wants to trigger the display of their ads for keywords similar to the ones they are bidding on without having to add them to their actual keyword list, which match type should they select

If a Bing Ads advertiser is selling auto insurance and nothing else, what would be a good negative keyword to suggest?

Negative keywords applied at the ad group level override any negatives set at the campaign level.

Default text can be applied to both keyword insertion and parameter insertion.

The text below is an example of what? (Choose which is most accurate)

All {KeyWord:Flowers} on sale.

Keyword Insertion and Default Text

Which of the following would be an accurate statement about dynamic text?

In which of the following cases is keyword insertion a benefit for advertisers.

You want to insert the exact term as reflected in the keyword list into the ad

You want to display the search term in a bold face

You want to customize the keyword for proper capitalization

The intent of Keyword insertion is to insert the exact search term (as it is reflected in the keyword list) into the ad title and/or ad text when that keyword matches to a search query.

For the ad below, which type of Dynamic Text has been applied to the ad title:

{KeyWord}
Wide selection of superhero costumes for all ages and sizes.

Keyword insertion

An advertiser wants to organize their ad groups to deliver searchers to specific landing pages when they click on the advertiser’s ad. What is the best option to accomplish this?

Destination URL

For the ad below, which type of Dynamic Text has been applied to the ad title and text?

Keyword Insertion can be applied to the Ad title and Ad text.

When applying Dynamic Text from the Edit an Ad screen in Bing Ads, which of the options below are not an available selection from the insert Dynamic Text drop down link:

Default Text {param1: keyword}

Which address should a Bing Ads advertiser enter as their billing address?

The address on file with the Bing Ads advertiser's credit card company

Once a Bing Ads account is created what component cannot be changed or edited for that account?

Once a Bing Ads account is created what component cannot be changed or edited for that account?

Ad title

Ad text

Display URL

Destination URL

How much does it cost to sign up for an account with Bing Ads?

If a term, used as a keyword, is included in the search query it will appear in bold font in the displayed ad copy.

What is the maximum number of active accounts a standard self-serve advertiser may have?

New customers to Bing Ads must first have a Microsoft Account in order to create a Bing Ads Account.

With search advertising, which of the following statements is NOT true when an individual performing a search on Bing or Yahoo! clicks on the Bing Ads advertiser's ad?

When viewing the Bing Search Result page, which item is not present?

What type of search results are listed on the Bing Search Results page?

Organic and Sponsored Ads

When creating a Bing Ads account, you are required to input payment information to complete the account creation process.