Shared Flashcard Set

Details

Midterm 4
Ch 4
11
Marketing
Undergraduate 3
02/25/2009

Additional Marketing Flashcards

 


 

Cards

Term
character
Definition
composed of personal standards of behavior, including honesty, integrity, and moral strength
Term
integrity
Definition
basic ingredient of character that is exhibited when you achieve congruence between what you know, what you say and what you do
Term
values
Definition
personal beliefs and preferences that influence your behavior
Term
core values
Definition

those values that you consistenly rank higher than others

 

when you are able to identify these, you have a definite picture of the kind of person you want to be

Term
modeling
Definition
shaped behavior to resemble that of people you admire and embraced the qualities those people demonstrate
Term
values conflicts
Definition
clash between personal values of different people
Term
internal values conflict
Definition
a person who is forced to choose between two or more strongly held values
Term
codes of ethics
Definition
written statements of what an organization expects in the way of ethical behavior; gives employees a clear indication of what behaviors areacceptable or improper
Term
whistleblower
Definition
when one reveal wrongdoing within an organization to the public or to those in positions of authority over you
Term
values drift
Definition
slow erosion of your core values over time--those tiny changes that can steer you off course
Term
ethics
Definition
refers to principle that define behavior as right, good, and proper
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