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Microecon Test #2
Test #2 Pevas
46
Economics
Undergraduate 1
02/24/2009

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Term
Law of diminishing marginal utility
Definition
as consumption goes up, the marginal utility (enjoyment) goes down
Term
natural monopoly
Definition
where a company can produce things cheaper than if more than 1 firm produced the product
Term
marginal cost (MC)
Definition
the extra cost of producing 1 or more unit of output
Term
average variable cost (AVC)
Definition
firms total variable cost divided by output
Term
average total cost (ATC)
Definition
firms total cost divided by output
Term
average fixed cost (AFC)
Definition
firms total fixed cost divided by output
Term
normal profit
Definition
the payment made by a firm to obtain and retain entrepreneurial ability
Term
economic profit
Definition
total revenue of a firm minus its economic costs
Term
marginal utility
Definition
the extra utility a consumer obtains from the consumption of 1 additional unit of a good or service
Term
total revenue
Definition
total $ received by a firm from selling a product
Term
law of diminishing returns
Definition
*when there's just a few people in class it's easier to teach and learn but as that number goes up it gets harder to teach and learn
Term
long run
Definition
period of time long enough to enable producers to change the quantities of all the resources they employ
Term
diseconomies of scale
Definition
get less out of what you put in
Term
short run
Definition
period of time where plant sizes are fixed
Term
constant returns to scale
Definition
you get exactly what you put in
Term
marginal product
Definition
additional output produced when 1 additional unit of a resource is employed
Term
total product
Definition
total output of a particular g/s produced by a firm
Term
average product
Definition
total output produced per unit of a resource employed
Term
economies of scale
Definition
getting more out of what you put in
Term
economic (opportunity) cost
Definition
a payment that must be made to obtain and retain the services of a resource
Term
fixed costs
Definition
any cost that doesn't change when the output is changed
Term
minimum efficient scale
Definition
the lowest level of output at which a firm can minimize long run average total cost
Term
variable cost
Definition
cost that in total increases when the firm increases its output and decreases when the firm reduces its output
Term
price elasticity of demand
Definition
measure of the responsiveness of buyers to a change in the price of a product or resource

"buy more gas because it dropped 50 cents"
Term
unit elasticity
Definition
demand or supply for which the elasticity coefficient is equal to 1
Term
inelastic demand
Definition
product or resource demand for which the elastic coefficient is less than 1
Term
elastic demand
Definition
product or resource demand whose price elasticity is greater than 1

*a pair of shoes
Term
total revenue test
Definition
a test to determine elasticity of demand between any 2 prices
Term
utility
Definition
the want satisfying power of a good or service
Term
rational behavior
Definition
human behavior based on comparison of marginal costs and marginal benefits
Term
budget constraint
Definition
the limit that the size of a consumer's income imposes on the ability of that consumer to obtain goods/services
Term
utility maximizing rule
Definition
rule that each dollar spent on each good/service yields the same marginal utility
Term
substitution effect
Definition
change in the quantity demanded of a consumer good that results from a change in its relative expensiveness caused by a change in the products price
Term
explicit costs
Definition
monetary payment a firm must take to an outsider to obtain a resource
Term
income effect
Definition
change in the quantity demanded of a product that results from the change in real income caused by a change in the products price
Term
market period
Definition
period where producers are unable to change the quantity produced in response to a change in price
Term
cross elasticity of demand
Definition
ratio of the percent of change in quantity demanded of 1 good to the percent of change in the price of some other good
Term
income elasticity of demand
Definition
ratio of the percent change in the quantity demanded of a good to a percent change in consumer income
Term
consumer surplus
Definition
difference between the maximum price a consumer will pay for an additional product and the market price
Term
producer surplus
Definition
difference between the actual price a producer gets and the minimum acceptable price
Term
efficiency loss
Definition
reductions in combined consumer and producer surplus caused by an underallocation or overallocation of resources to the production of a g/s
Term
perfectly elastic demand
Definition
product or resource demand in which the quantity demanded can be any amount at a particular product price
Term
perfectly inelastic demand
Definition
product or resource demand in which price can be of any amount at a particular quantity of the product or resource demanded
Term
price elasticity of supply
Definition
the ratio of the percent change in quantity supplied of a product or resource to the percent change in its price
Term
total utility
Definition
total amount of satisfaction gotten from the consumption of a product
Term
midpoint formula
Definition
change in Q/sum of Q div 2 DIVIDED BY change in price over sum of prices div 2
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