Term
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Definition
1. Decision Making Process 2. Concept of Bounded Rationality 3. Concept of Strategic Gap 4. Strategic Decision Making Process 5. Trull's Evaluation of Decision Success 6. Strategic Decision Matrix |
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| 6 Steps of Decision Making Process |
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Definition
1. setting the objective 2. generating alternatives 3. comparing and evaluating 4. making the decision 5. implementing the decision 6. follow up and control |
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| 6 limitation of the concept of bounded rationality |
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Definition
1. environmental limitations 2. cognitive limitations 3. imperfect information 4. time and cost constraints 5. communication failures 6. precedent and perception |
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| characteristics of environment |
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Definition
opportunities threats requirements responsibilities |
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| characteristics of organization |
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Definition
management technology policies resources |
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| 4 considerations from steps 1-4 (trull's) |
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Definition
compatibility with operating constraints timeliness optimum amount of information influence of decision maker |
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| 3 considerations from step 5 (trull's) |
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conflict of interest risk-reward factor understanding the decision |
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| strategic decision matrix |
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Definition
satisficing outcome maximizing outcome attainable objectives/open DM process unattainable objective/closed DM process |
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Definition
| simplifying strategies or rules of thumb used by individuals when making decisions. |
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| the 4 general heuristics are: |
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Definition
availability heuristic representativeness heuristic confirmation heuristic affect heuristic |
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| people asses the frequency, probability or likely causes of an event by the degree to which instances or occurrences of that event are readily available in memory |
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| representativeness heuristic |
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Definition
| when making a judgment about an individual, people tend to look for traits an individual may have that correspond with previously formed stereotypes |
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Definition
| people search for and interpret evidence in a way that supports conclusion they favored at the outset |
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| biases emanating from availability heuristic |
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ease of recall retrievability |
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| biases emanating from representativeness heuristic |
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Definition
insensitivity to base rates insensitivity to sample size misconception of chance regression to the mean the conjunction fallacy |
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| biases emanating from the confirmation heuristic |
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Definition
the confirmation trap anchoring conjunctive and disjunctive events overconfidence hindsight and the curse of knowledge |
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| most of our judgements are evoked by an effective, or emotional, evaluation that occurs even before any higher level reasoning takes place. These evaluations are not conscious |
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| framing of information (affect heuristic) |
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Definition
| alternative wording of the same objective information that significantly alter the decision that people make despite the fact that differences between frames should have no effect on the rational decision |
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