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Definition
| A document that indicates an order has been received and is being processed. |
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| Messages that are fair responses by businesses to legitimate requests in claim messages by customers. |
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| A request for an adjustment. |
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| A message in which the major idea precedes the details. |
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Term
| deductive (or direct) sequence |
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Definition
| When the message begins with the main idea followed by supporting details. |
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Definition
| Messages that convey pleasant information. |
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| Messages that are of interest to the reader but are not likely to generate an emotional reaction. |
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Definition
| Messages that assume a claim will be granted only after explanations and persuasive arguments have been presented. |
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Definition
| Messages that assume that a requested action will be taken after persuasive arguments are presented. |
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Definition
| A discussion of goods or services already bought that reminds customers and clients that they made a good choice in selecting a company with which to do business, or it reminds them of the good qualities of their purchase. |
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Definition
| Messages that assume a claim will be granted quickly and willingly, without persuasion (possible because of guarantees, warranties, or other contractual conditions). |
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Term
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Definition
| Messages that assume that a request will be granted quickly and willingly, without persuasion. |
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Term
| sales promotional material |
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Definition
| Statements made about related merchandise or service. |
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