Term
|
Definition
| Overused expressions that when used by communicators can cause them to be perceived as unoriginal, unimaginative, lazy, and perhaps even disrespectful. |
|
|
Term
|
Definition
| The literal meaning of a word plus an extra message that reveals the speaker's or writer's qualitative judgment. |
|
|
Term
|
Definition
| Euphemisms that deliberately mislead, hide, or evade the truth. Also known as doubletalk. (doublespeak) |
|
|
Term
|
Definition
| A message in which the major idea precedes the details. |
|
|
Term
|
Definition
| The literal meaning of a word that most people assign to it. |
|
|
Term
|
Definition
| Euphemisms that deliberately mislead, hide, or evade the truth. Also known as doubletalk. (corporate speak) |
|
|
Term
|
Definition
| A harsh word or demeaning expression used instead of a neutral or polite term. |
|
|
Term
|
Definition
| A kind word substituted for one that may offend or suggest something unpleasant. |
|
|
Term
|
Definition
| Arises when a business is worth more than its tangible assets. |
|
|
Term
|
Definition
| A message in which the major idea follows the details. |
|
|
Term
|
Definition
| Specialized terminology that professionals in some fields use when communicating with colleagues in the same field. |
|
|
Term
|
Definition
| Written defamatory remarks. |
|
|
Term
|
Definition
| The process of identifying central ideas and details and arranging them in the right sequence; should be completed prior to writing. |
|
|
Term
|
Definition
| A phrase in which one word unnecessarily repeats an idea contained in an accompanying word (e.g., "exactly identical"). |
|
|
Term
|
Definition
| Spoken defamatory remarks. |
|
|
Term
|
Definition
| Sentences that speak of a wish, necessity, doubt, or conditions contrary to fact and employ such conditional expressions as I wish, as if, could, would, might, and wish. |
|
|
Term
|
Definition
| The way a statement sounds; it conveys the writer's or speaker's attitude toward the message and the receiver. |
|
|
