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Definition
| the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers |
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| the actors close to the company that affect its ability to serve its customers-- the company suppliers, marketing intermediaries, customer markets, competitors, and publics |
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| the larger the societal forces that affect the microenvironment-- demographic, economic, natural, technological, political, and cultural forces |
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| firms that help the company to promote, sell, and distribute its goods to final buyers |
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| any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives |
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Definition
| the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics |
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| the 78 million people born during the baby boom following WWII and lasting until 1964 |
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| the 45 million people born b/w 1965 and 1976 in the "birth dearth" following the baby boom |
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| millenials (or generation y) |
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| the 83 million children of the baby boomers, born b/w 1977 and 2000 |
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| factors that affect consumer buying power and spending patterns |
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| differences noted more than a century ago by Ernst Engel in how people shift their spending across food, housing, transportation, health care, and other goods and services categories as family income rises |
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| natural resources that are needed as inputs by marketers or that are affected by marketing activities |
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Term
| environmental sustainability |
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Definition
| developing strategies and practices that create a world economy that the planet can support indefinitely |
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Term
| technological environment |
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Definition
| forces that create new technologies creating new product and market opportunities |
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Definition
| laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society |
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Definition
| institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors |
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