Term
|
Definition
| the netowrk made up of the company, suppliers, distributors, and ultimately customers who "partner" with each other to improve the performance of the entire system in delivering customer value |
|
|
Term
| marketing channel (or distribution channel) |
|
Definition
| a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user |
|
|
Term
|
Definition
| a layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer |
|
|
Term
|
Definition
| a marketing channel that has no intermediary levels |
|
|
Term
| indirect marketing channel |
|
Definition
| channel containing one or more intermediary levels |
|
|
Term
|
Definition
|
|
Term
| conventional distribution channel |
|
Definition
| a channel consisting of one or more independent producers, wholesalers, and retailers, each a separate business seeking to maximize its own profits, even at the expense of profits for the system as a whole |
|
|
Term
| vertical marketing system (VMS) |
|
Definition
| a distribution channel structure in which producers, wholesalers, and retailers act as a unified system. one channel member owns the others, has contracts with them, or has so much power that they all cooperate |
|
|
Term
|
Definition
|
|
Term
|
Definition
| a vertical marketing system in which independent firms at different levels of production and distribution join together through contracs to obtain more economies or sales impact than they could achieve alone |
|
|
Term
|
Definition
| a contractual vertical marketing system in which a channel member, called a franchisor, links several stages in the production-distribution process |
|
|
Term
|
Definition
| a vertical marketing system that coordinates successive stages of production and distribution, not through common ownership or contractual ties, but through the size and power of one of the parties |
|
|
Term
| horizontal marketing system |
|
Definition
| a channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity |
|
|
Term
| multichannel distribution system |
|
Definition
| a distribution system in which a single firm sets up tho or more marketing channels to reach one or more customer segments |
|
|
Term
|
Definition
| the cutting out of marketing channel intermediaries by product or service producers, or the displacement of traditional resellers by radical new types or intermediaries |
|
|
Term
|
Definition
| designing effective marketing channels by analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating them |
|
|
Term
|
Definition
| stocking the product in as many outlets as possible |
|
|
Term
|
Definition
| giving a limited number of dealers the exclusive right to distribute the company's products in their territories |
|
|
Term
|
Definition
| the use of more than one, but fewer than all, of the intermediaries who are willing to carry the company's products |
|
|
Term
| marketing channel management |
|
Definition
| selecting, managing, and motivating individual channel members and evaluating their performance over time |
|
|
Term
| marketing logistics (or physical distribution) |
|
Definition
| planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit |
|
|
Term
|
Definition
| managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company resellers, and final consumers |
|
|
Term
|
Definition
| a large, highly automated warehouse designed to receive goods from various plants and suppliers, take orders, fill them efficiently, and deliver goods to customers as quickly as possible |
|
|
Term
| intermodal transportation |
|
Definition
| combining two or more modes of transportation |
|
|
Term
| integrated logistics management |
|
Definition
| the logistics concept that emphasizes teamwork, both inside the company and among all the marketing channel organizations, to maximize the performance of the entire distribution system |
|
|
Term
| third-party logistics (3PL) provider |
|
Definition
| an independent logistics provider that performs any or all of the functions required to get its client's product to market |
|
|
