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MGMT 3200 Exam 2
Chapter 5,6,7,8
61
Management
Undergraduate 3
03/22/2013

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Term
sustainable competitive advantage
Definition
when other companies cannot duplicate the value a firm is providing to customers.
Term
factors leading to S.C.A.
Definition
valuable resources, rare resources, imperfectly imitable resources, non substitutable resources
Term
what two aspects of a company can only allude to s.c.a of a company
Definition
large size and growth
Term
competitive inertia
Definition
a reluctance to change strategies or competitive practices that have been successful in the past
Term
who does competitive inertia effect in a company
Definition
top managers unwilling to abandon old techniques
Term
strategic dissonance
Definition
a discrepancy between a company's intended strategy and the strategic actions managers take when actually implementing that strategy
Term
who does strategic dissonance effect in a company
Definition
middle managers who don't implement part of the strategy
Term
swot analysis
Definition
situational analysis to help managers determine the need for strategic change through:
strengths; internal
weaknesses; internal
opportunities;external
threats;external
Term
strategic reference point theory
Definition
a choice between two basic alternative strategies:conservative, risk avoiding strategy during satisfaction or aggressive, risk seeking strategy during dissatisfaction
Term
pathway to changes
Definition
determine need for strategic change
conducting situational analysis
choose strategic alternatives (reference point theory)
Term
strategic reference points
Definition
are the targets that managers use to measure whether their firm has developed the core competencies that it needs to achieve a s.c.a. such as using customer surveys to track a high quality service
Term
portfolio strategy
Definition
corporate level strategy (what business or businesses are we in or should we be in?) that minimizes risk by diversifying investment among various businesses or product lines
Term
unrelated diversification
Definition
portfolio strategy to reduce risk by creating or acquiring companies in completely unrelated businesses because losses in one should have minimal effect on the other
Term
BCG matrix
Definition
portfolio strategy to categorize their corporation's businesses by growth rate and relative market share with 4 terms:
stars
question marks
cash cows
dog
Term
stars
Definition
large share of fast growing market.
create using money from cash cows.
high market growth
large market share
Term
question marks
Definition
bcg matrix
high market growth
small relative market share
may eventually become stars so risky
need enough of these but not too many
Term
cash cows
Definition
low market growth
large market share
Term
dogs
Definition
bcg matrix
small market share
low market growth
not adding to company
Term
risk and portfolio strategy
Definition
u shaped risk and diversification.
risk goes down as you add related products and up as you add unrelated products.
counter intuitive to portfolio strategies
present performance is not good enough indicator of future performance.
cash cows fail to pursue opportunities and set up defenses from threats
Term
related diversification
Definition
best approach
different business units share similar products, manufacturing, marketing, technology, or cultures.
Term
grand strategy
Definition
broad strategic plans used to help an organization achieve its strategic goals:
growth
stability
retrenchment/recovery
Term
growth grand strategy
Definition
increase profits, revenues, market share, or the number of places in which the company does business.
externally;merging with or acquiring new companies
internally;expand existing business or creating and growing new business
Term
stability grand strategy
Definition
continue doing what company has being doing, just doing it better
Term
retrenchment grand strategy
Definition
turn around very poor company performance by shrinking the size or scope of the business or if a company is in multiple businesses by closing or shutting down different lines of the business. including recovery stage. similar to cutting roses so they grow back stronger
Term
recovery strategy
Definition
second part of retrenchment strategy to return to a growth strategy
Term
industry level strategy
Definition
how should we compete in this industry?
industry forces model
Term
5 industry forces
Definition
determines overall attractiveness and potential for long term profitability.
character of rivalry includes:
threat of new entrants
bargaining power of suppliers
bargaining power of buyers
threat of substitute products or services
Term
character of rivalry
Definition
measure of intensity of competitive behavior among companies in an industry
Term
threat of new entrants
Definition
measure of the degree to which barriers to entry make it easy or difficult for new companies to get started in an industry
Term
threat of substitute products or services
Definition
measure of the ease with which customers can find substitutes for an industry's products or services
Term
bargaining power of suppliers
Definition
measures of the influence that suppliers of parts, materials, and services to firms in an industry have on the prices of these inputs
Term
bargaining power of buyers
Definition
measure of the influence that customers have on the firm's prices
Term
positioning strategies
Definition
next step in industry level strategy with protection from negative effects of industry wide competition and to create s.c.a. via:
cost leadership
differentiation
focus strategy
Term
cost leadership
Definition
producing acceptable quality at lower costs than competitors which deters new entrants, increases bargaining power with suppliers
Term
differentiation
Definition
making product different than competitors which reduces threat of substitute products
Term
focus strategy
Definition
targeting a specific group with the two other positioning strategies that competitors overlook or have difficulty serving
Term
adaptive strategies
Definition
-defenders:focus on same product's efficiency to retain customers;have slow market
-prospectors:seek fast growth with new products
-analyzers:blend of defender and prospector seeking moderate growth usually imitate others success of newer products
-reactors:use inconsistent strategy and react to environment changes after they happen
Term
factor not included in five forces but important
Definition
government
Term
s curve pattern
Definition
tells us how technology is dispersed. growth occurs throughout at differing rates. mid point is highest rate with beginning and end of curve as slower rates.
Term
bleeding edge
Definition
has potential but hasn't demonstrated it. at the very bottom of s curve
Term
leading edge
Definition
demonstrated potential but problems with implementation. at the "a" position on the s curve
Term
state of the art
Definition
everybody agrees on certain implementation as correct or best
Term
dated
Definition
maintained and still implemented but something better is on horizon
Term
obsolete
Definition
maintained bu not longer implemented
Term
technological substitution
Definition
occurs when customers purchase new technologies to replace older technologies. what happened with hd dvd and blu ray causing a discontinuous change which is a combination of tech subs and design competition between hd dvd and bluray.
Term
technological discontinuity
Definition
phase of an innovation stream (patterns of innovation over time that can create s.c.a.) in which a scientific advance or unique combination of existing tech creates a significant breakthrough in performance or function.
Term
innovation stream
Definition
technological discontinuities->discontinuous change->dominant design
Term
dominant design
Definition
in the bluray hddvd situation. bluray would win out and be the dominant design because it became the new accepted market standard for that technology another example is internal combustion engine
Term
organizational innovation
Definition
the successful implementation of creative ideas in organizations
Term
factors leading to creative work environments
Definition
encouragement, challenging work, autonomy (lack of organization impediments), freedom
Term
what are creative environments designed to create
Definition
flow:a state of effortlessness and performance is at highest potential
Term
managing resistance to change
Definition
unfreezing:share reasons to change
change intervention:talking about new behaviors
refreezing:reinforce behaviors so they stick
Term
coercion and managing resistance to change
Definition
incurs social cost through organization by creating a negative environment
Term
drucker's 7 sources of innovation
Definition
process need:necessity is mother of invention
changes in perception
demographics:like baby boomers getting older
incongruity:what is vs. what is expected
changes in industry
unexpected:success or failure
new knowledge
Term
trade barriers
Definition
tariffs and non tariffs
Term
tariffs
Definition
tax on something like 10 % tax on steel exports
Term
non tariffs
Definition
subsidies
quotas
voluntary export restraint
import standard
Term
subsidies
Definition
government gives beneficial credit
Term
quotas
Definition
only so many lbs or the like can be exported
Term
import standard
Definition
a standard ostensibly established to protect the health and safety of citizens but, in reality, often used to restrict imports
Term
voluntary export restraints
Definition
voluntarily imposed limits on the number or volume of products exported to a particular country and is used as a first step towards quotas
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