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| when corporate sponsors buy spaces for particular goods to appear in a TV show, movie, or music video |
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| the first American advertising agencies; individuals who purchased space in newspapers and sold it to various merchants |
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| hidden or disguised print and visual messages that allegedly register in the subconscious and fool people into buying products |
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| phrase that attempts to sell a product by capturing its essence in words |
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| large ad firms that formed by merging several agencies and that maintain regional offices worldwide |
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| small ad companies that devote their talents to only a handful of select clients |
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| assesses the behaviors and attitudes of consumers toward particular products long before any ads are created |
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| documents audience members' age, gender, occupation, ethnicity, education, and income (people's behavior and social status) |
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| categorizes consumers according to their attitudes, beliefs, interests, and motivations |
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| small-group interview technique in which a moderator leads a discussion about a product or an issue, usually with six to twelve people |
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| Values and Lifestyles (VALS) |
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| created by Strategic Business Insights (SBI), it is a strategy that measures psychological factors and divides consumers into types |
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| a roughly drawn comic-strip version of a potential television ad |
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| short videos or other content that quickly gains widespread attention as users share it with friends online, or by word of mouth |
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| people who choose and purchase the types of media that are best suited to carry a client's ads, reach the target audience, and measure the effectiveness of those ad placements |
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| when a variety of media are inundated with ads aimed at target audiences |
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| they are the client liaisons at ad agencies, and are responsible for bringing in new business and managing the accounts of established clients, including overseeing budgets and the research, creative, and media planning work done on their campaigns. |
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| the process of evaluating and reinvigorating a product's image by reviewing an ad agency's existing campaign or by inviting several new agencies to submit new campaign strategies, which may result in the product company switching agencies. |
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| ads that pop up in new screen windows as a user clicks to a new Web page |
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| unsolicited commercial e-mail |
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| famous-person testimonial |
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| when a product is endorsed by a well-known person |
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| an advertising technique which associates a product with simplicity and ordinary people |
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| advertising technique that attempts to persuade consumers that using a product will maintain or elevate their social status |
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| advertising technique which points out in exaggerated claims that everyone is using a particular product |
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| an advertising technique that plays on consumers' sense of insecurity |
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| an advertising technique that creates product-name recognition by being annoying or obnoxious (used-car salesmen) |
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| a persuasive ad technique used in most consumer ads that associates a product with a positive cultural value or image even if it has little connection to the product |
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| provides insights into how ads work at a general cultural level; says that most ads are narratives with stories to tell and social conflicts to resolve |
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| any print or broadcast expression for which a fee is charged to organizations and individuals buying time or space in the mass media |
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| the use of ad techniques to promote a candidate's image and persuade the public to adopt a particular viewpoint |
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