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| any gimmic or trick such as voice over, cuts, superimposition, zoom, or words on screen, etc... |
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| action (a punch, falling through the window) |
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| characteristics of people presenting message |
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| ethnicity, gender, age, social role, accent, dress, etc... |
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| distorting the truth by leaving out parts of the story |
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| relying on black/white contrasts |
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| making better and more important than it is |
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| subtle or hidden editorializing |
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| pretending to be objective but implying a bias through word choice (using varrage rather than calmly) |
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| manipulation of facts, figures, and statistics |
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| ignoring contradictory facts, leaving out negative aspects |
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| quoting out of context/misquoting |
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| saying things that did not happen but was said in a way that it could be seen as that way....w/e |
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| not specifically answering the issue, but going around it |
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| the media uses stereotypes to advertise products (ex. simpson in the pizza commercial "i know i know, buffalo's dont have wings...") {iono, this is my guess at it} |
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| chaging something complex into something easy |
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| only given two choices when there are multiple choices availiable (if your not with us your against us) |
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| strong positive or negative connotations |
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| black/white contradictions |
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| a term used to limit claims presented in persuasion. (ex. as much as, almost, nearly, virtually.) |
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| gobbledygook achieved by piling on unnecessary words and overwhelming one's audience with big words and long sentences. |
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| the use of a mild harmless word or phrase instead of a more honest, but possibly offensive one |
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| language designed to make the ordinary seem extraordinary or to make everyday things seem impressive. (ex. car mechanic becomes automotive internist.) |
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| the special language of a group or profession, such as legal jargon or computer jargon. also, incoherent speech, gibberish. |
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| the listener is asked to rely upon the judgment of others. those who use this type of appeal may present a testimonial(testemonial: an endorsement of a product or service, usually by some sort of authority or celebrity) or a polling result.(3 out of 4 dentists blah blah blah) |
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| a message designed to evoke a particular emotional response fromt he viewer or listener. |
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| an appeal that urges the listener to step in line with the crowd. this technique capitalizes on the audience's desire for social acceptance. |
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| an appeal that asks an audience to identify with ordinary, average people voicing their support for a particular product or candidate |
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| the opposite of plain folks appeal. advertisers use this approach to imply that only an elite few are able to appreciate or afford their product. |
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