Shared Flashcard Set

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Media speech chapter 4
Prep for quiz 2
58
Debate/Speech
Undergraduate 1
10/05/2011

Additional Debate/Speech Flashcards

 


 

Cards

Term
Jimmy wales
Definition
Founder of wikipedia
Term
Wikipedia
Definition
User created and edited online encyclopedia
Term
Benjamin day
Definition
Published the new York sun
Term
Penny press
Definition
Affordable newspaper introduced in 1833 created inprecedented mass audience
Term
Business model
Definition
A design a business, identifying revenue sources,customer base,products,financing
Term
Benjamin Franklin
Definition
In us colonial era he created the first newspaper chain
Term
Chain newspaper
Definition
Owned by a company that owns other newspaper elsewhere
Term
William tweed
Definition
Corrupt politician exposed by new York times
Term
George jones
Definition
New york times reporter who pursued Tammany hall scandal
Term
Sullivan decision
Definition
Landmark libel case in which new York times argued for unfettered reporting of public officials
Term
Pentagon papers
Definition
Secret gvt-generated Vietnam war millitary documents revealed by new York times
Term
PMs
Definition
Afternoon newspaper
Term
AMs
Definition
Morning newspaper
Term
Market penetration
Definition
Sales per capita
Term
Outsource
Definition
Obtain services from an external supplier rather than internally
Term
Circulation
Definition
An activity to solicit and service subscribers and vendors
Term
Freelancer
Definition
A non staff writer or photographer who submits work on speculation or takes specific one-time assignments
Term
Contributing editor
Definition
A non staff magazine contributor usually on continuing retainer
Term
Dewitt and Lila Wallace
Definition
Founders of reader's digest
Term
Aggregator
Definition
An Internet site that collects and repackages content from other sources
Term
Daniel Defoe
Definition
His 1704 weekly review established magazines as forum for ideas
Term
Highbrow slicks
Definition
Magazines whose content has
Term
Highbrow slicks
Definition
Magazines whose content has
Term
Literati
Definition
Well-educated people interested in literature and cerebral issues
Term
Muckraking
Definition
Early 1990's term for investing reporting
Term
Ida tarbell
Definition
Exposed standard oil monopolistic practices in 1902 magazine series
Term
Theodore Roosevelt
Definition
Coined term muckraking
Term
McClure's
Definition
Pioneer muckraking magazine
Term
Lincoln Steffens
Definition
Exposed municipal corruption
Term
Upton Sinclair
Definition
Exposed bad meat-packing practices
Term
Personality profile
Definition
In-depth, balanced biographical article
Term
Harold ross
Definition
New Yorker editor who pioneered the personality profile
Term
Hugh hefner
Definition
Playboy editor who created modern Q-A
Term
Harper's weekly
Definition
Pioneered magazine visuals
Term
Pixelate
Definition
To divide an image into tiny points or pixels for digital display with the points blurring to the human eye except when magnified.
Term
National geographic
Definition
Introduced photograph in magazines
Term
Gilbert grosvenor.
Definition
Pioneer editor of national geographic
Term
CPM
Definition
Cost per thousand
Term
Demassification
Definition
Process of media narrowing focus to audience niches
Term
Sub-mass audience
Definition
A segment within a mass audience that retains elements of a mass audience, usually with less heterogeneity
Term
Shelter magazines
Definition
Genre comprising traditional women's home-improvement titles
Term
Newsmagazines
Definition
Focus on topical events,issues
Term
Lifestyle magazines
Definition
Genre comprising hobby,leisure titles
Term
Publishing house
Definition
A company with a brand name identity that produces books
Term
Reference books
Definition
Compilations,including encyclopedias, dictionaries,atlases
Term
Trade books
Definition
General-interest titles, including fiction and nonfiction
Term
Copyright
Definition
An exclusive legal right to reproduce original works
Term
Public domain
Definition
Status of a creative work to which no one can claim ownership and thus belongs to the public as a whole
Term
Michael hart
Definition
Creator of project Gutenberg
Term
Project Gutenberg
Definition
First online digital library
Term
Google print library
Definition
Project to put all books in human history online
Term
Print on demand POD
Definition
Printing and binding of books in low volumes,even a single copy
Term
Jeff bezos
Definition
Founder of online book retailer amazon.com
Term
Harry potter effect
Definition
Impact of a single-best selling book
Term
Aliterate
Definition
A non-reader who can read but doesn't
Term
E-books
Definition
Digital files of book content that are stored,searched,sampled, downloaded and paid for online for use on computer, dedicated reader or cell phone
Term
E-reader
Definition
Portable electronic device for on -screen reading of books
Term
Audio books
Definition
Recorded books,often abridged for listening rather than reading
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