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media research methods
chap2,3,4
28
Other
Undergraduate 3
02/09/2007

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Term
beneficence
Definition
a positive obligation to remove existing harms and to confer benefits on others
Term
nonmaleficence
Definition
it is wrong to intentionally inflict harm on another
Term
confidenciality
Definition
your name will be kept but it won't be available to the public
Term
census
Definition
examine everyone in a population
Term
anonymity
Definition
you cannot be conntected w/ your answers
Term
continuous variable
Definition
can take on any value ie 1.45
Term
descrete variable
Definition
only a finite set of values
Term
triangulation
Definition
use of both quantitative and qualitative methods to fully understand the nature of the problem
Term
measurement
Definition
assignment, numerals, rules
Term
isomorphism
Definition
identity or similarity of form or structure. reality vs what participants think is right
Term
likert scales
Definition
strongly agree, strongly disagree, etc
Term
reliability
Definition
measurement is the same as reliability in any other context
Term
validity
Definition
research is being done correctly
Term
ethical behavior
Definition
the right thing to do
Term
utilitarianism
Definition
the good that may come form an action is weighted against or balanced against the possible harm
Term
relativism
Definition
there is no absolute right or wrong way to have. ethical decisions are determined by the culture in which the researcher is working
Term
teleological
Definition
same as utilitarianism...good and bad weighed
Term
deontological
Definition
act in a way that you would like to see others act
Term
justice
Definition
people that are equal in relevant respects should be treated equally
Term
informed consent
Definition
telling volunteering info to make sure they know enough about the project to make an intelligent choice of participating
Term
deception
Definition
deliberately providing false information
Term
debriefing
Definition
after the experiment is over the investigatory thouroughly describes the purpose of the reasearch, deception, and opens the sessions to qusetions
Term
institutional review boards
Definition
government system that safegaurd the rights of human subjects
Term
non probability
Definition
error cannot be found, does not following the guidelines of mathematical equations
Term
measurement errors
Definition
inconsistencies produced by testing or evaluation
Term
available sample
Definition
collection of readily available accessible subjects for study
Term
random sample
Definition
each unit in the population has an equal chance of being selected
Term
systematic random sampling
Definition
in which every nth subject is selected from a population
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