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Media Relations Exam and Review
See title
26
Communication
Undergraduate 1
08/16/2011

Additional Communication Flashcards

 


 

Cards

Term
What court case determined that the right to be embedded was not a constitutional right and that the commander still has the final say so.
Definition
Flynt v. Rumsfeld
Term
What are the characteristics and purposes of various media.
Definition
Wire Services - Specialty news services
Newspapers - in-depth, local angle
TV - large, involving, trusted and immediate
Magazines - indepth, long range, diverse
Radio - Alerting, first, segmented, local
Internet - Web-savvy, research tool, new and old
Term
How does public affairs maintain its relationships with the media?
Definition
Be cooperative, accessible, direct, fair, a resource, an authority, an educator, an advocate, an strategist, a team player
Term
Know the purpose of editorial boards
Definition
group of people, usually at a publication, who dictate the tone and direction the publication's editorial policy will take.
Term
What are issues?
Definition
2 or more conflicting points of view
develops over time
generally seen coming, gives time to prepare
not just focused on the command, but how it pertains to surrounding community
Term
What is an emergency?
Definition
sudden, usually unexpected occurrence
requires prompt action/communication
most have well-defined starting time/date
generally short-lived
i.e. Fort Hood, plane crash
Term
What is a Crisis?
Definition
state which reaction to issue /incident determines future of a person /organization
major turning point in life of organization
i.e. Fort Hood (could turn into a crisis if the PA did not deal with the emergency), sexual harassment that turns into a series of rapes on base.
tough recognizing point you have crisis
Term
What are the three types of crises?
Definition
Immediate (i.e. Fort Hood, Hurricane Katrina)
Emerging (i.e. military academy sexual harassment)
Sustained (common in the corporate world, Proctor and Gamble logo)
Term
What are the 7 common mistakes?
Definition
Hesitation: delay due to uncertainty of mind or dear
obfuscation: to make something so confused or opaque, it becomes too difficult to perceive or understand
retaliation: Return like for like
prevarication: To Lie; speak falsely
pontification: Express opinions in a dogmatic way
confrontation: Clash of opinions
litigation: to engage in legal proceedings/playing the lawyer
Term
What is the role for PA when planning a crisis?
Definition
retain public confidence in the military
identify things that can go wrong
focus on what to do and what to say
draft questions, answers and resolutions for each potential crisis scenario
preserve good media and community relations
protect /promote welfare of military people and families
Term
What is the role of PA in achieving a crisis objective?
Definition
Get the facts
Get them straight
Know when to speak and when to pass it along
Get them to higher HQ
Know who will speak on behalf of the organization
anticipate media will be there
treat media fairly
communicate with internal audience
Get it out
Term
What is NEPA, and describe some elements of it?
Definition
National Environmental Policy Act
-Responses to protests over construction of highways
-Granddaddy of environmental law
-applied to federal, state and local projects involved with federal funding
-ensured environmental agencies consider environmental effects
Term
What is RCRA?
Definition
Resource Conservation and Recovery Act
- Established guidelines for generation/disposal (cradle to grave)
-responsibility for hazardous waste
Term
What is CERCLA?
Definition
Comprehensive Environmental Response Compensation & Liability Act
-Created "superfund" for waste clean up
-Sites must be on National Priority list
-Did not apply to federal agencies
-Amended in 1986 - SARA making fed liable for cleanup
Term
What is DERP?
Definition
Defense Environmental Restoration Program
-Law ensuring comliance w/NEPA
-Consists of three programs (IRP, MMRP, BD/DR)
Term
What is the IRP?
Definition
Installation Restoration Program
-Addressed contamination of DOD property
Term
What is MMRP?
Definition
Military Munitions Response Program
-Discarded Munitions
-unexploded munitions
-munitions components
Term
What is BD/DR?
Definition
Building Destruction/Debris Removal
-small program aligned under IRP
Term
What is the military PA role in NEPA
Definition
-assess the level of public concern
-ensure public is notified/involved
-review material and presentations
-Scope must be disclosed
-consider alternative actions
-involve the public
-public consent not require
-goal is an informed/involved public
Term
What is the military role in IRP?
Definition
-address contamination on DOD property
-PA communicates about the process (PA not responsible for scientific processing)
-Public Involvement Program has 2 main mechanisms (Community Relations Plan and Restoration Advisory Board)
-Address challenges such as competing priorities, communication barriers, costs and legislative trends.
Term
What is FOIA?
Definition
Freedom of Information Act
-ensure an informed citizenry, vital to the functioning of a democratic society, needed to check against corruption and to hold the governors accountable to the governed.
Term
What is SAPP?
Definition
Security, Accuracy, Propriety and Policy
Term
What is ACA?
Definition
Ability, Competency, authority
Term
What is the privacy act?
Definition
Prevents government from excessively disclosing personal information and required DOD to establish safeguards
Term
Define the primary function of HIPAA
Definition
Gives patients more control over records, violators held libel
Term
Understand the release of information as it relates to the military justice system.
Definition
Generally releasable
name, grade, age, unit, duties, duty staion sex, gen nature of offense, victim names, id of apprehending/investigation agencies, fact time and place of apprehension, type place of custody, id of counsel, proceedings, scheduling, denial of accused of any offense
not releasable, generally,
opinions, prior criminal record, existence of albi, any tests, id/nature of physcial evidence, testimony
NO STATEMENT REGARDING INADMISSABLE EVIDENCE
pleas, negations, confidential sources, statements regarding character,
anyting that might reasonablly affect investigatios, findings, or otherwise prejudice admin of military justice either before during or after trial
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