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Media In Society
Modern media in society
21
Marketing
Undergraduate 2
04/08/2014

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Cards

Term
Strip programming
Definition
a system of showing a given program in the same time slot 5 times a week
Term
geostationary
Definition
placement of satellites so they rotate at the same speed as earth, effectively parking them in one spot
Term
packet switching
Definition
sending digital messages in chunks through any open pathway, to be reassembled at their destination (internets)
Term
Phishing
Definition
sending fake emails to procure sensitive data
Term
peg
Definition
an interesting angle or perspective to draw the audience in
Term
lobbying
Definition
any attempt to influence the voting of the legislators
Term
PATRIOT ACT (providing appropriate tools to intercept and obstruct terrorism)
Definition
passed after 2001. Expanded gov't. access to personal communications, books checked out, etc.
Term
greenwashing
Definition
PR practice of covering up environmental problems by associating a client with beneficial environmental actions
Term
libel
Definition
published or broadcasted defamation
Term
cloud computing
Definition
using online software applications rather than tools and information housed on a personal computer
Term
credibility gap
Definition
difference between what the gov't. says and what the public believes is true.
Term
embedded journalists
Definition
nonmilitary reporters attached to a military unit (possible military bias)
Term
absolutist ethics
Definition
position in which there is a clear cut, right or wrong answer to every ethical decision
Term
first-sale doctrine
Definition
allows purchasers of copyrighted work to resell it or rent it out
Term
veil of ignorance
Definition
John Rawl's term associated with the idea that ethical behavior is possible only if everyone is treated equally
Term
American Ad Agency
Definition
Ethics: no false/misleading statements, exaggerations, testimonials that did not reflect opinion of witness, misleading price claims, unfair product comparisons,unsupported claims,statements/pictures offensive to public decency
Term
Conflicting loyalties
Definition
1. personal conscience (withholding major news story for greater good)
2. Duty to organization or firm (loyalty beyond paychecks)
3. Duty to profession (story about family or friends is deemed necessary)
4. Duty to society
4.
Term
utilitarian principle
Definition
actions are only ethical if they result in the greater good for the most people
Term
Free Speech
Definition
obscenity not covered. criticism of gov't covered.
Term
copyright sign use
Definition
all documents automatically protected, some carry sign as formal warning.
Term
town crier
Definition
Greeks, colonial america, delivered news.
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