| Term 
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        | Individual liberty may be reasonably restricted to prevent harm to others. |  | 
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        | Morally offensive content should be controlled to prevent harm to self. |  | 
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        | Individual liberty may be restricted to prevent offense to others. |  | 
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        | Society should control morally offensive content to prevent immoral behavior the violation of societal norms. |  | 
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        | The work, as a whole, lacks serious literacy, artistic, political, or scientific value. |  | 
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        | Is the material sexual or excretory activities. Did material air during a time when chlidren are watching? |  | 
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        | When the language is offensive. |  | 
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        | Flow of info controlled by journalist, editors, producers, broadcasters. |  | 
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        | Media doesn't tell us what to think, but what to think about. |  | 
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        | Media controls the context into which facts are placed. (Context is important) |  | 
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        | Controls radio frequencies and television |  | 
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 | Definition 
 
        | Is a parents groups, and is NOT a goverment agency. Concerned about lyrics that are sexually explicit. |  | 
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        | Term 
 
        | Parents Music Resource Center |  | Definition 
 
        | What does PMRC stand for? |  | 
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        | The process renders activities and aspirations "worldwide". |  | 
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        | Audiences desire to see programs from their own or similar culture. |  | 
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        | Government controls the media to maintain authority over their citizens. |  | 
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        | Freedom of expression and well informed voters. |  | 
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        | Term 
 
        | Social Responsibilty Model |  | Definition 
 
        | Freedom of expression with some limits. Gov't or self regulation. Controled by code of ethics. |  | 
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 | Definition 
 
        | Less control over content. Cooperative between media and government to promote economic and social developement. |  | 
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        | Extending control over foreign entities. |  | 
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        | An ineguality that exist between groups in  internet use and access. |  | 
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        | Where a person represents |  | 
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        | Term 
 
        | 1. Offensive language 2. Aired while children were watching.
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 | Definition 
 
        | The ability to “access, analyse, evaluate and use” media |  | 
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        | What society are we in now? |  | 
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        | Gap between the information "haves" and "have not". |  | 
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        | Media influences the culture |  | 
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        | Term 
 
        | Technological Determinism |  | Definition 
 
        | "Medium is the message" by Marshall Mcluhan. Technology drives change Technopoly. Global Village
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        | Both culture and media influence society |  | 
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 | Definition 
 
        | Integration of mass media computer and telecommunications. |  | 
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        | Changes in cognitions, attitudes |  | 
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 | Definition 
 
        | Places findings into numerical equal. Analyze statistcal relationships between dependent and independent variables. |  | 
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        | Infer the relationships by studying the symbols in media content or by observing behavior in natural setting. |  | 
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        | Used to make generalizations about a populationof people by addresing questions to a sample of that population. |  | 
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        | Small group, scaled moderator |  | 
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        | studying recorded information |  | 
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 | Definition 
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        | Cultural research using observations done over an exteneded period of time |  | 
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        | Bullet Thoery - direct and immediate impact |  | 
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        | Dissonance is being created |  | 
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        | Learning through observation |  | 
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        | World view formed by what's seen in media |  | 
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        | Audience to which media is directed, demogrphics |  | 
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        | personal and houselhold characteristics of an audience. |  | 
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        | Companies pay media to highlight their product |  | 
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        | Term 
 | Definition 
 
        | Companies pull together assets to push a product |  | 
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 | Definition 
 
        | Companies connect unrelated products to aid in distributing one central product |  | 
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        | Automatic reaction to certain stimuli |  | 
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 | Definition 
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        | Should repay in kind what another person has provided |  | 
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 | Definition 
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 | Definition 
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        | Gradify request of people we like |  | 
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 | Definition 
 
        | Response to symbals of authority |  | 
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 | Definition 
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        | Situation, Analysis, Decision |  | Definition 
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        | Term 
 
        | Aristotle's "Golden Mean" |  | Definition 
 
        | Mena between two extremes |  | 
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        | Term 
 
        | Judeo - Christian tradition |  | Definition 
 
        | Golden Rule. Fouded by US Society |  | 
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        | Morals are adhered to but can change according to the specific situations |  | 
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