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Media Effects 2
For the second midterm
47
Communication
Undergraduate 4
02/15/2010

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Cards

Term
Cultivation
Definition
media as having a long term passive effect on audiences. 1.Mistaking the “TV” world for reality. TV example. Crime.
Term
Mainstreaming
Definition
Narrowing variety of opinion. TV does not show wide variety of real life.
Term
Individual Effects: Cultivation
Definition
1.Specific changes in beliefs
2.Various changes in behavior
Term
Social effects: Cultivation
Definition
1.General climate of fear
2.Proto-fascists
3.Chronic insecurity
2.Hyper-individualism
Term
Long Term Effects: Cultivation.
Definition
1.Cultivation rests on Longgterm exposure
2.Mainstreaming depends on stable opinion
3.Contagion from heavy to light viewers takes time.
Term
Shrum dealt with:
Definition
Cultivation as a peripheral process. Most accessible belief.
Term
TV cultivation: Least and most cultivation.
Definition
Most:1.Persistent, consistent “parameters”
2.Strongest exemplars
3.Large loyal audience
Least:1.Unpredictable parameters
2.Few vivid exemplars
3.Small, occasional audience.
Term
Cultivation: Belief influence, most and least.
Definition
Most:1.Peripheral, unconsidered attitudes
2.Untestable beliefs
1.Attitudes that you form that you didn't think to hard about are most likely to be affected by cultivation.
Least:1.Core beliefs given much thought. Ones that you have centrally processed.
2.Beliefs tested through experience.
Term
Gerbner discusses:
Definition
the power of storytelling. TV cultivation is inevitable. Humans use stories deliberately even if they are wrong.
Term
Peripheral processing is used: (cultivation)
Definition
1.Peripheral processing is used when people are answering a question of cultivation.
Term
If we are reminded of cultivation...
Definition
If we are reminded of cultivation, we may be able to avoid its negative effects. TV.
Term
Effect: Aggression.
Definition
1.Defined as an emotional translates into diverse behavior (ie, not just imitation)\
2.Linked to exposure to violent content. Monkey see monkey do.
3.Aggression can be dissipated.
Term
Effect: Suicide.
Definition
1.Highly-publicized suicides followed by spike in suicide rate
2.Also increase: single-driver fatal car and airplane crahses.
Term
Most vulnerable population: Children. Why?
Definition
1.emotionally unstable
2.Less experiencedFragile psychologies
3.prone to suggestion
4.likely to personalize interpretations
5.Seeking rationalizations.
Term
Effect: Sex.
Definition
1.Arousal
2.Value change
3.Attitude change
4.Learning behavior and dis-inhibition
5.Transfer
Term
Value Change: Sex.
Definition
Change in what people believe about sex. they change because: 1.Competing values are prioritized
2.Values are redefined (EG, maturity and virginity at marriage.)
Term
Learning behavior: Sex.
Definition
We may know of something with no intention of doing it. 1.Learned behavior as exemplar Consequences.
Term
Dimensions of arousal
Definition
1.physical
2.Psychological (in the mood)
3.Interactive
Term
Wertham focuses on:
Definition
Children and sexual facets. 1.inability to act out sexual desire as a result of reading the comic leads to this wrong twist.
2.Inexperience with sexual situations
3.Victimized children seeking controlled
Term
Wertham concerned with:
Definition
Crime comics and sexuality.
Term
Learning:
Definition
1.Learning Context-specific
2.Content-specific
3.Value neutral
Term
Education:
Definition
Context flexibleTransfer of content. Its not the acquisition of facts.Positive value. Usually positive.
Term
Why study television?
Definition
1.Print presumed effective, maybe not TV.
2.Technical promise:
1.Gets kids attention
2.Distance learning
3.Preserve effective lessons perpetually.
Term
Educational effects of TV:
Definition
1.School readiness
2. Pre-school education
3. Literacy. Not just reading and writing, but following narratives and understanding complex works.
Term
Papert wanted to:
Definition
Use computers as an educational tool and appliance. 1.Create environment where children can experience what they can learn.
Term
Students will do...
Definition
Better if they are not pointed out that they are wrong or right immediately.
Term
Social reality is:
Definition
1.Dependent on belief
2.False beliefsMany unfalsifiable beliefs involved
3.Value laden
Term
Cognition is:
Definition
1.Necessary neural activity (involuntary)
2.Uninfluenced beliefs (EG its dark in here)
3.Some (raw feels) I feel pain.
Term
Social cognition is:
Definition
1.Neural Activity involving judgments
2.Beliefs subject to evaluation
3. Create incentive for surveillance.
Term
Accessibility principles:
Definition
1.We have an impulse to search our beliefs so we can judge.
2.Accessible beliefs weighed first
Term
Operationalized:
Definition
to make it measurable.
Term
Mediate:
Definition
to influence an outcome when you're present
Term
Accessibility mediates:
Definition
cultivation. 1.In the presence of accessibility, cultivation is stronger.
Term
accessible beliefs are stronger than:
Definition
Strong beliefs.
Term
Moderate:
Definition
to reduce an effect.
Term
Low motivation lead...
Definition
Low motivation leads to more cultivations
Term
Zillmann advocated:
Definition
Studying entertainment effects.
Term
Entertainment is basically:
Definition
Pleasure seeking.
Term
Mood management:
Definition
1.Zillman said consciously or not you know what mood you are in. you also know the mood you prefer to be in. We choose particular moods we want and choose entertainment to get there.
2.Modulate excitement and boredom. Basic moods routinely associated with entertainment.
3.Affective relief: refers to emotions.
Term
1.Noncognitive strategies for dealing with fear:
Definition
1.Not based on what you think, its more physical than that. Desensitization makes it seem routine.
2.Physical activity
3.Limited sensory input (eg covering eyes)
Term
Cognitive strategies for dealing with fear:
Definition
1.Explain fantasy/reality distinction
2.Explain unlikely nature of real threats (ie provide parameter info to counter exemplar.)
Term
1.The content we choose is strongly related to...
Definition
the mood we are in and the mood we want to be in.
Term
The Ceiling effect
Definition
When the method reaches its peak and cannot continue its desired effectiveness.
Term
Heuristic:
Definition
1.To recognize relevant beliefs before judgment
Term
Dramatic context:
Definition
More interest when outcome or circumstances are uncertain.
Term
Mainstreaming depends on...
Definition
stable opinion.
Term
Papert's constructionism
Definition
1.Create environment where children can experience what they can learn.
2.Similar to Dewey's philosophy of active learning through problem solving.
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