Term
| What kind of audience members are there? |
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Definition
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Term
| How would you measure Radio? |
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Definition
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Term
| How would you measure Cinema? |
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Definition
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Term
| How would you measure Print Media? |
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Definition
| Circulation and Readership |
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Term
| How would you measure Billboards? |
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Definition
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Term
| How would you measure Websites? |
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Definition
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Term
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Definition
| Measurements of the number of tickets sold for admission to a particular film (both domestic and international) |
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Term
| What does psychographic mean? |
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Definition
| the study of personality, values, attitudes, interests, and lifestyles |
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Term
| What does demographic mean? |
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Definition
| A particular sector of a population |
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Term
| What do audiences provide for media industries? |
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Definition
| Evidence of viewer response, exposure and advertising rates. |
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Term
| Which research method do industries favour in regards to the audience? |
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Definition
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Term
| Which research method does academic research favour in regards to the audience? |
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Definition
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Term
| What determines audience engagement with the media? |
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Definition
| Nature of the text, prior media experience, nature of the technology, viewing context, social and cultural factors. |
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Term
| What is the active/passive audience? |
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Definition
| positive/negative audience; how involved they are e.g. disinterested, engrossed, emotionally involved etc. |
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Term
| What is the "effects tradition"? |
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Definition
| The effect media has on the audience; over or underestimating the influence of media e.g. sucked in |
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Term
| What is the Uses & Gratification Theory? |
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Definition
| What people do with the media e.g. cosplay, fandom etc. |
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Term
| What is "Reception Theory"? |
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Definition
| The proposition that audiences can potentially receive or decode messages in a number of different ways. |
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Term
| What is Stuart Hall's pattern of preferred / dominant reading? |
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Definition
| When the audience accepts what they're reading without question |
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Term
| What is Stuart Hall's pattern of negotiated reading? |
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Definition
| When the audience accepts what they're reading, but questions it based on their own feelings/experiences. |
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Term
| What is Stuart Hall's pattern of alternative / oppositional reading? |
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Definition
| When the audience refuses preferred/dominant reading. |
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Term
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Definition
| When controversy erupts around perceived threats to established values and social stability from particular groups or individuals |
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Term
| What generates a moral panic? |
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Definition
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Term
| What shows how media and culture are inseparable and inter-dependent? |
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Definition
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Term
| What is Political Economy? |
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Definition
| An approach to the study of media which focuses on its economic and institutional characteristics, investigates patterns of ownership, revenue sources (especially the role of advertising and commercialism), distribution and technological change. |
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Term
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Definition
| A form of media that is globalized e.g. american films |
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Term
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Definition
| A form of media that is narrowed down to a local setting e.g. NZ films |
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Term
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Definition
| Making a global form of media local e.g. Kiwiburger from McDonalds. |
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Term
| What are the four big music companies? |
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Definition
| Sony Music Entertainment, Universal Music Group, Warners Music Group, EMI |
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