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Media & Culture Test 1 Terms
Exam #1
61
Communication
Undergraduate 2
10/05/2011

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Term
Communication
Definition
The process of creating symbol systems that convey information and meaning.
Term
Culture
Definition
Symbols of expression that individuals, groups, and societies use to make sense of daily life and to articulate their values ; a process that delivers the values of a society through products or other meaning-making forms.
Term
Social Media
Definition
Digital applications that allow people worldwide to have conversations, share common interests, and generate their own media content online.
Term
Media Convergence
Definition
The technological merging of media content across various platforms. Also a business model that consolidates various media holdings under one corporate umbrella.
Term
Cross Platform
Definition
A particular business model that involves a consolidation of various media holdings-such as cable connection, phone service, television transmission, and Internet access-under one corporate umbrella.
Term
Senders
Definition
The authors, producers, agencies, and organizations that transmit messages to receivers.
Term
Messages
Definition
The texts, images, and sounds transmitted from senders to receivers.
Term
Receivers
Definition
The targets of messages crafted by senders.
Term
Gatekeepers
Definition
Editors, producers, and other media managers who function as message filters, making decisions about what types of messages actually get produced for particular audiences.
Term
Feedback
Definition
Responses from receivers to the senders of messages.
Term
Selective Exposure
Definition
The phenomenon whereby audiences seek messages and meanings that correspond to their preexisting beliefs and values.
Term
Narrative
Definition
The structure underlying most media products, it includes two components: the story and the discourse.
Term
High Culture
Definition
A symbolic expression that has come to mean good taste; often supported by wealthy patrons and corporate donors, it is associated with fine art.
Term
Low Culture
Definition
A symbolic expression allegedly aligned with the questionable tastes of the masses, who enjoy the commercial junk circulated by the mass media, such as soap operas, rock music, talk radio, comics and monster truck pulls.
Term
Modern Period
Definition
Time from the rise of the Industrial Revolution in the eighteenth and nineteenth centuries to the present; its social values include celebrating the individual, believing in rational order, working efficiently, and rejecting tradition.
Term
Progressive Era
Definition
A period of political and social reform that lasted from the 1890’s to the 1920’s.
Term
Postmodern Period
Definition
era spanning the 1960’s to the present; its social values include opposing hierarchy, diversifying and recycling culture, questioning scientific reasoning, and embracing paradox.
Term
Populism
Definition
A political idea that tries to appeal to ordinary people by contrasting the people with the elite.
Term
Critical Process
Definition
The process whereby a media-literate person or student studying mass communication forms and practices employs the techniques of description, analysis, interpretation, evaluation, and engagement.
Term
ARPAnet
Definition
The original internet, designed by the U.S. Defense Department’s Advanced Research Projects Agency (ARPA).
Term
Broadband
Definition
Data transmission over a fiber-optic cable-a signaling method that handles a wide range of frequencies.
Term
Wiki Web Sites
Definition
Internet Web sites that are capable of being edited by any user; the most famous is Wikipedia.
Term
Telecommunications Act of 1996
Definition
The sweeping update of telecommunications law that led to a wave of media consolidation.
Term
Portal
Definition
An entry point to the Internet, such as a search engine.
Term
Analog Recording
Definition
A recording that is made by capturing the fluctuations of the original sound waves and storing those signals on records or cassettes as a continuous stream of magnetism-analogous to the actual sound.
Term
Digital Recording
Definition
Music recorded and played back by laser beam rather than by needle or magnetic tape.
Term
Cover Music
Definition
Songs recorded or performed by musicians who did not originally write or perform the music; in the 1950’s cover music was an attempt by white producers and artists to capitalize on popular songs by blacks.
Term
Payola
Definition
The unethical ( but not always illegal) practice of record promoters paying deejays or radio programmers to favor particular songs over others.
Term
Online Piracy
Definition
The illegal uploading, downloading, or streaming of copyrighted material, such as music.
Term
Counterfeiting
Definition
Illegal reissues of out of print recordings and the unauthorized duplication of manufacturer recordings sold on the black market at cut rate prices.
Term
Bootlegging
Definition
The illegal counterfeiting or pirating of CDs, cassettes, and videos that are produced and or sold without official permission from the original songwriter, performer, or copyright holder.
Term
Telegraph
Definition
Invented in the 1840’s, it sent electrical impulses through a cable from a transmitter to a reception point, transmitting Morse code.
Term
Morse Code
Definition
A system of sending electrical impulses from a transmitter through a cable to a reception point; developed by American inventor Samuel Morse.
Term
Electromagnetic Waves
Definition
Invisible electronic impulses similar to visible light; electricity, magnetism, light, broadcast signals, and heat are part of such waves, which radiate in space at the speed of light, about 186,000 miles per second.
Term
Radio Waves
Definition
A portion of the electromagnetic wave spectrum that was harnessed so that signals could e sent from a transmission point and obtained at a reception point.
Term
Wireless Telegraphy
Definition
The forerunner of radio, a from of voiceless point to point communication; it preceded the voice and sound transmissions of one to many mass communication that became known as broadcasting.
Term
Wireless Telephony
Definition
Early experiments in wireless voice and music transmissions, which later developed in modern radio.
Term
Broadcasting
Definition
The transmission of radio waves or TV signals to a broad public audience.
Term
Narrowcasting
Definition
Any specialized electronic programming or media channel aimed at a target audience.
Term
Radio Act of 1912
Definition
The first radio legislation passed by Congress, it addressed the problem of amateur radio operators increasingly cramming the airwaves.
Term
Radio Corporation of America (RCA)
Definition
A company developed during World War 1 that was designed, with government approval, to pool radio patents; the formation of RCA gave the United States almost total control over the emerging mass medium of broadcasting.
Term
Radio Act of 1927
Definition
The second radio legislation passed by Congress; in an attempt to restore order to the airwaves, it stated that licenses did not own their channels buy could license them as long as they operated to serve the public interest, convenience, or necessity.
Term
Federal Radio Commission (FCA)
Definition
A body established in 1927 to oversee radio licenses and negotiate channel problems.
Term
Communications Act of 1934
Definition
The far-reaching act that established the FCC and the federal regulatory structure for U.S. broadcasting.
Term
HD Radio
Definition
A digital technology that enables AM and FM radio broadcasters to multicast two or three additional compressed digital signals within their traditional analog frequency.
Term
Internet Radio
Definition
Online radio stations that either stream simulcast versions of on air radio broadcasts over the Web or are created exclusively for the Internet.
Term
Podcasting
Definition
A distribution method that enables listeners to download audio program files from the Internet for playback on computer or digital music players.
Term
Low Power FM
Definition
A new class of noncommercial radio stations approved by the FCC in 2000 to give voice to local groups lacking access to the public airwaves; the 10 watt and 100 watt station s broadcast to a small, community-based area.
Term
Basic Cable
Definition
In cable programming, a tier of channels composed of local broadcast signals, nonbroadcast access channels, a few regional PBS stations, and a variety of cable channels downlinked from communication satellites.
Term
Superstations
Definition
local independent TV stations, such as WTBS in Atlanta or WGN in Chicago, that have uplinked their signals onto a communication satellite to make themselves available nationwide.
Term
Pay-per-view (PPV)
Definition
A cable-television service that allows customers to select a particular movie for a fee, or to pay $25 to $40 for a special onetime event.
Term
Video-on-demand (VOD)
Definition
Cable television technology that enables viewers to instantly order programming such as movies to be digitally delivered to their sets.
Term
Direct Broadcast Satellite (DBS)
Definition
A satellite-based service that for a monthly fee downlinks hundreds of satellite channels and services; DBS began distributing video programming directly to households in 1994.
Term
Kinescope
Definition
Before the days of videotape, a 1950’s technique for preserving television broadcasts by using a film camera to record a live TV show off a studio monitor.
Term
Prime Time Access Rule
Definition
An FCC regulation that reduced networks’ control of prime-time programming to encourage more local news and public-affairs programs, often between 6 and 7 p.m.
Term
Third Screens
Definition
The computer-type screens on which consumers can view television, movies, music, newspapers, and books.
Term
Time Shifting
Definition
The process whereby television viewers tape shows and watch them later, when it is convenient for them.
Term
O & Os
Definition
TV stations owned and operated by networks.
Term
Fringe Time
Definition
in television, the time slot either immediately before the evening’s prime-time schedule or immediately following the local evening news or the network’s late-night talk shows.
Term
Off Network Syndication
Definition
In television, the process whereby older programs that no longer run during prime time are made available for reruns to local stations, cable operators, online services, and foreign markets.
Term
Ratings
Definition
In TV audience measurement, a statistical estimate expressed as a percentage of household tuned to a program in the local or national market being sampled.
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