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Media Chapter 7
Definitions for studying :D
20
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Undergraduate 1
10/05/2011

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Term
Marc Andreessen
Definition
best known as co-author of Mosaic, the first widely-used web browser, and co-founder of Netscape Communications Corporation.
Term
Netscape
Definition
a US computer services company, best known for Netscape Navigator, its web browser.
Term
Search engines
Definition
A program for the retrieval of data, files, or documents from a database or network, esp. the Internet.
Term
Sergey Brin and Larry Page
Definition
creators of google
Term
Google
Definition
brand name of a leading Internet search engine, founded in 1998 to search the Internet for information
Term
Yahoo!
Definition
an American internet corporation founded in Santa Clara, California. The company is perhaps best known for its web portal and search engine
Term
David Filo and Jerry Yang
Definition
the creators of yahoo
Term
Dot-com bust
Definition
in the year 2000 the huge decline in internet investment and companies reported huge losses.
Term
targeted marketing
Definition
advertisers pay for on-screen advertising space on pages with search results such as on google
Term
iTunes Store
Definition
delivered downloadable music
Term
Pierre Omidyar
Definition
creator of eBay
Term
Passed links
Definition
links to additional materials
Term
ARPAnet
Definition
a network built by the Pentagon for military contractors and universities doing military research to exchange information
Term
User generated content
Definition
refers to material on websites, and occasionally other media sources that is produced by the users of the website
Term
behavioral targeting
Definition
a technique used by online publishers and advertisers to increase the effectiveness of their campaigns using information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
Term
walled garden
Definition
a closed or exclusive set of information services provided for users
Term
advergames
Definition
the practice of using video games to advertise a product, organization or viewpoint.
Term
browser
Definition
a software application for retrieving, presenting, and traversing information resources on the World Wide Web
Term
search engine
Definition
A program for the retrieval of data, files, or documents from a database or network, esp. the Internet.
Term
Twitter
Definition
an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets" created in March 2006 by Jack Dorsey
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