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| a culture that employs a written language |
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| the process of creating shared meaning between the mass media and their audiences |
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1962 law requiring all television sets imported into or manufactured in the United States to be equipped with both
VHF and UHF receivers |
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| Bibles attached to church furniture or walls by early European church leaders |
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Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech,
or of the press; or the right of the people peacefully to assemble, and to petition the Government for a redress of grievances |
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| Lumière brothers' device that both photographed and projected action |
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| a book that is downloaded in electronic form from the Internet to a computer or handheld device |
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| a broadcasting station that aligns itself with a network |
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| a channel with broad information-carrying capacity |
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| a communication channel's information-carrying capacity |
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a consumer magazine published by a retail business for readers having demographic characteristics similar to those consumers with
whom it typically does business |
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| a culture in which personal worth and identity reside not in the people themselves but in the products with which they surround themselves |
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| oral (preliterate) culture |
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| a culture without a written language |
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a device that translates digital computer information into an analog form so it can be transmitted through telephone
lines |
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| a form of crusading journalism that primarily used magazines to agitate for change |
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| a form of media content with a standardized, distinctive style and conventions |
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| a magazine provided at no cost to readers who meet some specific set of advertiser-attractive criteria |
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| a media system whose operation is dominated by a few large companies |
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| a medium that carries messages to a large number of people |
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| a phonetically based alphabet employing sequences of vowels and consonants, that is, words |
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| a radio station's particular sound or programming content |
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| a sample episode of a proposed television program |
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| a symbol- or picture-based alphabet |
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ad research technique used primarily for television commercials, requiring advertisers to bring consumers to a facility
where they see a television program, complete with the new ads |
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| ads in magazines and newspapers that take on the appearance of genuine editorial content |
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| advertisers' appeal to audiences composed of varying personal and social characteristics such as race, gender, and economic level |
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| advertisers' psychographic segmentation strategy that classifies consumers according to values and lifestyles |
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| advertising content appearing in nontraditional venues (360 marketing) |
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| agreement between a television producer and network that guarantees that the network will order at least a pilot or pay a penalty |
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| aiming media content or consumer products at smaller, more demographically homogeneous audiences |
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| aiming media content or consumer products at smaller, more specific audiences |
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| anything that interferes with successful communication |
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| attractive, artful business cards used by early British tradespeople to promote themselves |
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| businesses that own two or more newspapers |
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centralized production, distribution, decision-making organization that links affiliates for the purpose of delivering their
viewers to advertisers |
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| charging cable subscribers by the channel, not for tiers |
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Definition
| clearinghouses for the work of columnists, cartoonists, and other creative individuals, providing their work to newspapers and other media outlets |
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| interpersonal communication |
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| communication between two or a few people |
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master antenna television
(MATV) |
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Definition
| connecting multiple sets in a single location or building to a single, master antenna |
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| daily accounts of local news printed in 1620s England; forerunners of our daily newspaper |
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Definition
delivering television, VOD, audio, high-speed Internet access, long-distance and local phone service, multiple phone lines,
and fax via cable |
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Definition
| demand by an advertiser for an advance review of a magazine's content, with the threat of pulled advertising if dissatisfied with that content |
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| demand made by a regulatory agency that a given illegal practice be stopped |
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Definition
device for recording when the television set is turned on, the channel to which it is tuned, and the time of day;
used in compiling ratings |
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Definition
| digital recording and playback player and disc, fastest-growing consumer electronic product in history |
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Definition
| early colonial newspapers imported from England, single-sheet announcements or accounts of events |
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| early form of paper composed of pressed strips of sliced reed |
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| early-20th-century journalism emphasizing sensational sex, crime, and disaster news |
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| file compression soft ware that permits streaming of digital audio and video data |
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Definition
filmmaking characterized by reduced risk taking and more formulaic movies; business concerns are said to dominate
artistic considerations |
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Definition
| free dailies designed for younger commuters |
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Definition
| free, alternative weeklies with a local and political orientation |
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| groupings of channels made available by a cable or satellite provider to subscribers at varying prices |
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| identifying and granting ownership of a given piece of expression to protect the creators' financial interest in it |
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Definition
| images our eyes gather are retained by our brains for about 1/24 of a second, producing the appearance of constant motion |
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| improved picture tube developed by Zworykin for RCA |
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Definition
| in advertising, an agreed-upon amount of money a client pays an ad agency for a specific series of services |
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Definition
| in children's television commercials, the product is shown simply, in actual size against a neutral background |
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| in online advertising, ads that automatically intrude into users' Web sessions whether wanted or not |
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| inexpensive late 19th- and early 20th-century books that concentrated on frontier and adventure stories; sometimes called pulp novels |
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| interpreting sign/symbol systems |
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| late-19th-century advance making possible printing from photographic plates rather than from metal casts |
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| movies produced primarily for initial exhibition on theater screens |
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Definition
| movies produced with full intention of producing several sequels |
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| movies that can be described in one line |
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| news stories that help readers make intelligent decisions and keep up with important issues |
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Definition
| newspaper and magazine content that reinforces the advertiser's message, or at least does not negate it |
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Definition
| newspapers in the 1830s selling for one penny |
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| online advertising messages akin to billboards |
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| online billboards placed down the side of a Web page |
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concentration of
ownership |
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Definition
| ownership of different and numerous media companies concentrated in fewer and fewer hands |
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Definition
| ownership of media companies by multinational corporations |
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| papers, often in a foreign language, aimed at minority, immigrant, and non-English readers |
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Term
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Definition
| peep show devices for the exhibition of kinetographs |
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| percentage of a market's total population that is reached by a piece of broadcast programming |
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Definition
| possessing the ability to read but being unwilling to do so |
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Definition
| predetermined sequence of selected records to be played by a disc jockey |
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Definition
| process of recording images on polished metal plates, usually copper, covered with a thin layer of silver iodide emulsion |
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Definition
| publications specifically designed for an individual company seeking to reach a narrowly defined audience |
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Definition
| re-creation on television news of some event that is believed to have happened or which could have happened |
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Definition
| recording and downloading of audio files stored on servers |
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Definition
recording based on conversion of sound into 1s and 0s logged in millisecond intervals in a computerized translation
process |
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Definition
| regularly updated online journals |
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Definition
| relaxation of ownership and other rules for radio and television |
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Term
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Definition
| remote control keypad device for recording television viewing for taking ratings |
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Definition
| rerecording of one artist's music by another |
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Definition
| sensational stories that do not serve the democratic function of journalism |
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Definition
series of four laws passed by 1798 U.S. Congress making illegal the writing, publishing, or printing of "any false scandalous and malicious
writing" about the president, the Congress, or the U.S. government |
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Definition
| signals carried by light beams over glass fibers |
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Definition
| simultaneously consuming many different kinds of media |
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Definition
| special versions of a given issue of a magazine in which editorial content and ads vary according to some specific demographic or regional grouping |
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Definition
| sponsor-financing of movies to advance a manufacturer's product |
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Definition
| suburban or regional versions of metropolitan newspapers |
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Definition
| taping a show on a VCR for later viewing |
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Definition
| technology that allowed the mechanical rather than manual setting of print type |
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Definition
| the "talking chiefs" in orally based African tribes |
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Definition
| the ability to access any content, anytime, anywhere |
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Term
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Definition
| the ability to effectively and efficiently comprehend and utilize a given form of communication |
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Term
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Definition
| the ability to effectively and efficiently comprehend and utilize mass communication |
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Term
dominant culture (mainstream
culture) |
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Definition
| the culture that seems to hold sway with the large majority of people; that which is normative |
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Definition
| the erosion of traditional distinctions among media |
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| the first 10 amendments to the U.S. Constitution |
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Definition
| the first film production companies |
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Definition
| the first movie houses; admission was one nickel |
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Definition
| the illegal recording and sale of copyrighted material |
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Definition
| the increase in the ownership of media outlets by nonmedia companies |
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Definition
| the integration, for a fee, of specific branded products into media content |
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Definition
| the little lie or exaggeration that makes advertising more entertaining than it might otherwise be |
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Definition
| the means of delivering a specific piece of media content |
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Definition
| the number of issues of a magazine or newspaper that are sold |
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Definition
| the person in charge of determining which books a publisher will publish |
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Definition
| the process of creating shared meaning |
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Term
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Definition
| the process of creating shared meaning between the mass media and their audiences |
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Term
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Definition
| the publication and distribution of books initially or exclusively online |
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Term
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Definition
| the response to a given communication |
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Definition
| the sale of a book, its contents, even its characters to outside interests, such as filmmakers |
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Definition
| the second, typically less expensive, movie in a double feature |
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Definition
| the smallest picture element in an electronic imaging system such as a television or computer screen |
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Definition
| the use by media conglomerates of as many channels of delivery as possible for similar content |
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Definition
the world made meaningful; socially constructed and maintained through communication, it limits as well as liberates us, differentiates as well as unites us, defines our realities and thereby shapes the ways
we think, feel, and act |
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Definition
| transforming ideas into an understandable sign/symbol system |
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Definition
| tying together two separate but related shots in such a way that they take on a new, unified meaning |
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Definition
| unsold copies of books returned to the publisher by bookstores to be sold at great discount |
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Definition
| vacuum tube developed by DeForest that became the basic invention for all radio and television |
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Definition
| vehicle by which messages are conveyed |
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| digital video recorder (DVR) |
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Definition
| video recording device attached to a television, which gives viewers significant control over content |
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Definition
| watching television on our own schedules, not the programmer's |
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| writing material made from prepared animal skins |
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| written on a tablet, account of the deliberations of the Roman senate; an early "newspaper" |
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